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New Media Strategies and Meredith 360 Win Social Media Initiative Award
Sep 29, 2011 (04:09 PM EDT)
min Award Recognizes Innovative Eucerin Skin First Campaign
NEW YORK, Sept. 29, 2011 /PRNewswire/ -- New Media Strategies (NMS), the world's largest social media marketing agency, and Meredith 360 the marketing solutions client service group within the Meredith National Media Group, have been awarded the Social Media Initiative award by min Integrated Marketing. Proving that social media is more than skin deep, this award recognizes the success of skin care line, Eucerin's, national Skin First campaign which educates women about how proper skin care related to overall heath. The award is the industry's leading honor, celebrating the creative relationships between media companies, marketers and advertising agencies.
"We're all about building companies, cultures and industries via positive word of mouth," said Pete Snyder, founder and CEO of Virginia-based New Media Strategies. "Eucerin is a brand built on those types of conversations and buzz. New buzz coming from our peers in the marketing industry makes us even prouder of the brand and our work."
Throughout the Eucerin Skin First campaign, the EucerinUS Facebook page grew from 76 "likes" to more than 100,000 and the volume of online conversation about the brand skyrocketed. The program included: a custom Facebook tab including a Skin First pledge and linked to additional presences on Twitter and YouTube; execution of a digital word of mouth campaign with a network of beauty and health influencers/bloggers; and a series of "quick-tip" custom videos filmed at the More Reinvention Convention by Meredith Video Solutions.
"Social media is an integral part of the Eucerin brand – whose reputation has been built on recommendations from friends, family, and the professional community," said Magnus Jonsson, VP of marketing, Beiersdorf Inc. "Engaging consumers in this type of two-way dialogue and allowing them to connect with each other furthers our commitment to and relationship with our consumers," he added.
Eucerin is produced by Beiersdorf AG, a leading manufacturer of branded consumer products for skincare. With over 125 years of experience in research and development and a strong global presence, Beiersdorf produces NIVEA, the world's largest skincare brand, as well as, NIVEA for Men, NIVEA Lip Care, Aquaphor and La Prairie. For more information visit www.facebook.com/EucerinUS or www.beiersdorfusa.com.
Global skincare company, Beiersdorf AG, is based in Hamburg, Germany. The company, which has been listed on the DAX since December of 2008, has over 19,000 employees worldwide and reported sales in 2010 of 6.194 billion euros. Beiersdorf manufactures Nivea, the world's largest skin care brand, as well as other successful international brands, such as, Eucerin, La Prairie, Labello, NIVEA for Men, NIVEA Lip Care, Aquaphor, 8x4 and Hansaplast/Elastoplast. Beiersdorf has nearly 130 years of skin care experience and is known globally for its innovative, high-quality products.
About New Media Strategies
New Media Strategies, the world's largest social media marketing agency has a record unmatched by any other firm: more than 1,800 social media marketing campaigns for 80 different industries; unparalleled experience giving clients a distinct competitive advantage in the marketplace. Founded in 1999 by former pollster Pete Snyder, named one of the Best Bosses in America by Fortune Small Business, New Media Strategies has played a leading role in defining social media marketing, metrics and best practices. With more than 120 full time employees, NMS' core competencies include social media marketing, corporate blogger engagement, brand protection, issue advocacy, online intelligence, and organizational training. NMS specializes in many verticals including entertainment, health and beauty, sports, automotive, consumer packaged goods, retail, travel, technology, and public affairs. Based in Arlington, Virginia, New Media Strategies has been heralded as a "pioneer in consumer communications" by the Washington Post. NMS' influence on the industry has even changed the jargon of Web 2.0 according to Wired Magazine. New Media Strategies was acquired by Meredith Corporation in 2007 and operates within Meredith Integrated Marketing (MIM), the company's full-service direct and digital marketing agency. To learn more, visit www.nms.com.
SOURCE New Media Strategies