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Yelp Launches in Switzerland
Sep 28, 2011 (06:09 PM EDT)


Yelp Continues Rapid European Expansion And Arrives in Switzerland

ZURICH, Sept. 28, 2011 /PRNewswire/ -- Yelp (http://www.yelp.com), the community-led local search site, today announced the availability of Yelp Switzerland (http://www.yelp.ch). Beginning today, locals are able to create accounts on Yelp.ch to share their opinions about great local businesses and services. Yelp's free iPhone and Android applications will also be made available in Switzerland, as will its free suite of business owner tools: Yelp for Business Owners (http://biz.yelp.ch).

(Logo: http://photos.prnewswire.com/prnh/20050511/SFW134LOGO)

"Situated in the heart of Europe, Switzerland is a world class nation characterized by a desire for the finer things in life," said Miriam Warren, Vice President of European Marketing, Yelp. "Our hope is that Yelp can deliver a platform for this discerning population to share their opinions on everything from fashion boutiques and chocolate purveyors to everyday services like dentists and cleaners."

The site supports German, French, Italian, English, Dutch and Spanish to reflect the culturally diverse make up of the resident population. The launch of Yelp Switzerland follows hot on the heels of the company's launch in Italy last week, and represents an important move in Yelp's European growth strategy, bringing the total country number to nine.

September 2011, Yelp Italy (http://yelp.it)
May 2011, Yelp Spain (http://www.yelp.es)
December 2010, Yelp Netherlands (http://www.yelp.nl)
October 2010, Yelp Austria (http://www.yelp.at)
July 2010, Yelp Germany (http://www.yelp.de)
May 2010, Yelp France (http://www.yelp.fr)
June 2009, Yelp Ireland (http://www.yelp.ie)
January 2009, Yelp UK (http://www.yelp.co.uk)

While available throughout Switzerland, Yelp will focus its initial community building efforts in Zurich -- a city by city approach that has served the company and its other markets well in the past. Yelp now has thriving communities in 17 major cities across Western Europe.

To learn more and see pictures of Yelp.ch and our iPhone and Android applications, visit our Yelp Official Blog (http://officialblog.yelp.com/)

About Yelp:

Yelp (www.yelp.com) is a website that connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain and Italy; Yelp drew an audience of more than 63 million unique visitors in August 2011. Yelpers have written more than 21 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Over 5 million unique visitors also relied on Yelp Mobile to help them make a spending decision on the go. For more information, please visit yelp.ch or send an email to press@yelp.com.

Media Contacts:
Switzerland
Sebastian Boppert
+41 (0)22 533 01 11
sboppert@hopscotch.eu

UK
Elliot Adams
Yelp, Inc
eadams@yelp.co.uk or press@yelp.com
+44 (207) 549 3603

SOURCE Yelp