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Farmers Takes On Cafe World After Record Breaking Promotion
Sep 27, 2011 (04:09 PM EDT)


LOS ANGELES, Sept. 27, 2011 /PRNewswire/ -- Thanks to thousands of hard-core insurance agents, engaged employees and a novel interaction with players on Zynga's FarmVille, Farmers recently set a new Guinness World Record for most "likes" in a 24-hour period.  "Setting a new record was not an objective of that Facebook campaign", said Marc Zeitlin, VP of eBusiness, "but it is a great accomplishment on the road to growing our online community to over 2.2 Million fans, a very big number for any company."

(Logo:  http://photos.prnewswire.com/prnh/20080605/LATH062)

Now, it's Cafe World players' chance to get in on the action. Farmers is coming to Cafe World from September 26 to October 2, 2011. Players will see the iconic Professor Burke from Farmers television commercials, letting players know Farmers has their eats covered.  Players can get "spoil protection" for one week when they place a Professor Burke statue in Cafe World.  And if that's not sweet enough, Farmers is cooking up a food lover's sweepstakes, open to the general public, offering the winner the cooking trip of a lifetime.  One lucky foodie will win airfare for two, hotel accommodations in the heart of South Beach and $500 spending cash. Our escape also includes a Food Network Magazine exclusive prize - a trip for 2 to attend the Food Network Magazine lounge in South Beach, Miami in February 2012, where you will drool over your kitchen heroes.

"Social gamers are some of the most passionate and engaged people on Facebook," said Ryon Harms, Director of Social Media at Farmers Insurance. "We could not be more pleased with the results we've had so far and look forward to creating more of these fun and interactive campaigns that also reflect who we are as a company."

Following this promotion, Farmers will give CityVille players a chance to interact with the Farmers brand and trip to a world-class city, wrapping up a first-ever four game activation with Zynga.

About Farmers Insurance Group Inc.

Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at www.farmers.com or at www.Facebook.com/FarmersInsurance.

About Zynga Inc.

Zynga Inc. is the world's leading social game developer with more than 232 million monthly active users playing their games which include CityVille, FarmVille, Empires & Allies, FrontierVille, Words With Friends, Mafia Wars, Zynga Poker, Cafe World, and Treasure Isle. Zynga Inc. games are available on a number of global platforms including Facebook, Google+, Tencent, MySpace, Yahoo, the iPad, the iPhone and Android devices. Through Zynga.org, Zynga players have raised more than $10 million for world social causes. Zynga Inc. is headquartered in San Francisco. For more information, visit www.zynga.com or www.zynga.org.

Contact: Michelle Levy, 512.791.7445 or email: michelle.levy@farmersinsurance.com

SOURCE Farmers Insurance