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AT&T Returns as the Exclusive Telecommunications Sponsor of Univision's Hit Show "Mira Quien Baila!"
Sep 23, 2011 (01:09 PM EDT)
AT&T Customers Can Follow Their Favorite Contestants' Dance Moves, Save Them from Elimination, and Share Their Votes with Friends and Other Mira Quien Baila! Fans on Facebook or Twitter
DALLAS, Sept. 23, 2011 /PRNewswire/ -- AT&T* announced that it has collaborated with the Univision Network to bring viewers the highly anticipated second season of Mira Quien Baila! (Look Who's Dancing!), the reality dance competition that pairs a cast of 10 Hispanic celebrities with aspiring dancers in the quest for the final grand prize for the winners' charity of choice.
This collaboration between Univision and AT&T will allow viewers to actively interact with the show and enjoy a unique, more exciting experience. Just like the first season, AT&T wireless customers will be able to determine the outcome of the competition by texting in their vote; only this time, fans casting their votes via text message could opt to share their votes with friends and other Mira Quien Baila! fans on Facebook or Twitter. AT&T customers wishing to stay current on their favorite contestants' progress, get the inside celebrity scoop, and follow the dance couples' every move can do so by signing up for mobile text alerts including behind-the-scenes action, voting reminders, weekly updates, and more.
"We are excited to return as a key sponsor of this great reality dance competition. Every year AT&T evaluates what we offer the fans of this show and how we can improve on the experience by incorporating the latest technology that will open the doors to more consumer participation. We look forward to another successful season," said Natalia Vargas, marketing manager for AT&T Hispanic Markets.
To enjoy full details of this year's Mira Quien Baila! dance competition, fans can visit Univision.com and enter the keyword "Mira Quien Baila" to have access to fashion highlights, profiles, interviews and exclusive behind-the-scenes photos and videos of the show's celebrities. These offerings are also available on the Univision.com mobile site. AT&T wireless customers are able to save their favorite couple from elimination by texting the word "VOTO" to the 4 digit short code assigned to their favorite contestant. Data and message charges may apply.**
The reality dance competition showcases a variety of rhythms, including pop, tango, salsa, merengue, disco, cha-cha-cha, rock 'n' roll, regional Mexican and urban music. Every week, contestants rotate partners and compete in front of a live studio audience. An expert panel of judges selects the top dancers every week. The remaining couples will face off on AT&T's "Cara a Cara" and will be eliminated by the audience's vote.
Thanks to AT&T, Mira Quien Baila! viewers will have an opportunity to enter a sweepstakes to win an all-expense paid trip for two to the show's grand finale, along with the chance to win a cash prize. Complete sweepstakes information can be found at Univision.com, keyword: AT&T. AT&T will also provide the winning celebrity of "Mira Quien Baila!" the grand prize of $50,000 for their charity of choice. Mira Quien Baila! airs on Sundays at 8pm/7pm CT on the Univision Network.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Message and data rates may apply.
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
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SOURCE AT&T Inc.