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Yelp Launches in Italy
Sep 21, 2011 (06:09 PM EDT)


Bringing Yelp To A Wider European Audience

MILAN, Sep. 21, 2011 /PRNewswire/ -- Yelp (http://www.yelp.com), the community-led local search site, today announced the availability of Yelp Italy (http://www.yelp.it). Beginning today, Italians are able to create accounts on Yelp.it to share their opinions about great local businesses and services. Yelp's free iPhone and Android applications will also be made available in Italy, as will its free suite of business owner tools: Yelp for Business Owners (http://biz.yelp.it)

(Logo:  http://photos.prnewswire.com/prnh/20050511/SFW134LOGO)

"Italians are renowned world-wide as trend-setters in fashion and food and have an already enviable culture focused around the local community" said Miriam Warren, Vice President of European Marketing, Yelp. "We hope that the arrival of Yelp in Italy will help foster this community spirit on and around the Yelp.it website, as well as the mobile apps, to help these trend-setters find and share great and unique businesses with one another."

In addition to Italian, the site supports English, French, German, Dutch and Spanish to support the multi-cultural make up of the country and act as an invaluable resource for both locals and the millions of visitors that Italy attracts every year as a top 5 global tourism destination.

The launch of Yelp Italy continues a steady stream of European country launches, bringing the overall total to eight:

May 2011, Yelp Spain (http://www.yelp.es)
December 2010, Yelp Netherlands (http://www.yelp.nl)
October 2010, Yelp Austria (http://www.yelp.at)
July 2010, Yelp Germany (http://www.yelp.de)
May 2010, Yelp France (http://www.yelp.fr)
June 2009, Yelp Ireland (http://www.yelp.ie)
January 2009, Yelp UK (http://www.yelp.co.uk)

While available throughout Italy, Yelp will focus its initial community efforts on Rome and Milan -- this-city by-city marketing approach has served the company and its other markets well in the past. Yelp now has thriving communities in 15 major cities across Western Europe.

To learn more and see pictures of Yelp.it and our iPhone and Android applications, visit our Yelp Official Blog (http://officialblog.yelp.com/)

About Yelp:

Yelp (www.yelp.com) is a website that connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands and Spain; Yelp drew an audience of more than 63 million unique visitors in August 2011. Yelpers have written more than 21 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Over 5 million unique visitors also relied on Yelp mobile applications to help them making a spending decision on the go. For more information, please visit yelp.it or send an email to press@yelp.com.

Media Contacts:
Italy
Antonella Tagliabue 
UN-GURU
Managing Director
a.tagliabue@un-guru.it 
c: 39 338 9554707

US
Stephanie Ichinose
Yelp, Inc
press@yelp.com
1-415-908-3679

SOURCE Yelp