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Audio Company Sennheiser Celebrates 20 Years of Commitment to Connecticut
Sep 20, 2011 (04:09 PM EDT)
Old Lyme-based Sennheiser Electronic Corporation celebrates 20th anniversary as U.S. headquarters of leading German audio brand
OLD LYME, Conn., Sept. 20, 2011 /PRNewswire/ -- For the past 20 years, German microphone and headphone manufacturer Sennheiser has based its U.S. operations out of the shoreline town of Old Lyme. From this quiet location, Sennheiser staff markets, sells, customizes and services premium audio products that are sold to consumers through major retail outlets or to professionals such as major broadcasters, Broadway theaters and musicians throughout the U.S. Now celebrating its 20th anniversary as an official U.S. subsidiary, the company has been recognized for its role in the business community by Connecticut Governor Dannel P. Malloy.
"This recognition celebrates Sennheiser's vital role in the business community, as well as the talented and passionate employees who are essential to its success," Governor Malloy stated in an official document that proclaimed August 29, 2011 as Sennheiser Electronic Corporation Day in the State of Connecticut.
Sennheiser was established in Wedemark, Germany in 1945 by Prof. Dr. Fritz Sennheiser. Sennheiser products were first sold in the U.S. in 1963 via an independent distributor in Manhattan, which cemented the company's relationships with broadcasters and Broadway theaters. Over the years, business grew. By the mid 1980s, the Sennheiser Group decided to open its own distribution company in the U.S., and began exploring locations. Sennheiser's U.S. headquarters was officially established in 1991, and found a home in Old Lyme.
Sennheiser's annual revenue has grown significantly from $11.3 million in 1991 to approximately $150 million in 2011. The U.S. subsidiary represents a significant portion of Sennheiser's global business, which achieved record sales numbers in 2010. The company's top three best-selling product categories include headphones, wireless microphones, and office and mobile headsets.
This record growth is largely attributed to Sennheiser's dedicated staff. The company employs approximately 80 Connecticut residents in a variety of roles, including marketing, sales, service and logistics. Through the years, the company has placed great importance in employee training and growth.
"As of today, approximately 30 percent of our team has been promoted to different roles over time," said CEO and President John Falcone. "Associate tenure remains high with an average of eight years, and the workforce has steadily expanded. In 2010, we brought on eight new associates to fill positions in marketing, IT, sales and service, and we're continuing to hire additional talent."
The impressive revenue jump is also attributed to Sennheiser's core customer base, which over the years has evolved from broadcasters, theaters and production houses to also include the consumer electronics business. On any given day, Sennheiser's Old Lyme office will be buzzing with requests from broadcasters for replacement microphones, orders from pop stars for custom-made microphone designs, requests from noteworthy facilities for audio system installations or consumers who need headphone/headset advice. Over the past years, the organization has followed a motto that is based on delivering excellence in performance, meeting customers' demands and delivering results.
Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Conn. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.