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OverApps Launches, Empowering Consumers to Replace Online Ads and Make the Web Work for Them
Sep 02, 2011 (02:09 PM EDT)


New Browser Add-on Enables Users to Control and Personalize Ad Space

SAN DIEGO, Sept. 2, 2011 /PRNewswire-iReach/ -- Recognizing a growing trend in the United States in which consumers want to limit their exposure to advertising, OverApps launched today in beta providing consumers the first opportunity to not only block online advertising, but also replace it with apps of their choice. The new – and completely free – browser add-on replaces annoying, distracting, unnecessary or just unwanted advertisements and empowers the consumer to customize that space to their own liking.

(Photo:  http://photos.prnewswire.com/prnh/20110902/CG62260)

Offering "the web the way you want it," OverApps users can choose from a gallery of fully functioning apps such as Facebook and Twitter feeds, games, news, weather reports, stock updates, clocks, photo slideshows, streaming web videos and utilities. There is zero cost for the user and, with approvals from the Better Business Bureau, Norton and McAfee, consumers can trust OverApps to personalize their web experience without risk to their computer or privacy.

"Ad blockers have become very popular. While handy, they miss the opportunity to do something great for users," said Michael Herndon, CEO of Web Widget Works, LLC. "OverApps lets them repurpose ad space to suit their wants and needs. Keep track of celebrity tweets and post your own messages, see scrolling pictures of kittens, or brush up on Chuck Norris quotes. Whatever you're in to, you can choose from our fun and useful apps to make the space your own."

OverApps settings allow the user to fully customize the experience, including options to assign one app to appear in all ad slots across the web or select specific apps to appear on different web pages.

Consumers can learn more, install the free OverApps add-on and view a full list of available apps at www.overapps.com.

About OverApps:

Powered by San Diego-based Web Widget Works, LLC, OverApps is a completely free downloadable browser add-on that empowers people to personalize their web experience by replacing ads with their favorite apps. OverApps not only enables the user to limit their exposure to advertising, but it also makes that space work for them by covering over ads with apps of the user's choice. This includes social media, games, news, weather, entertainment or utilities. For more information or to download the free OverApps add-on, visit www.overapps.com.

Media Contact: Jo-Anne Chase, Bolt PR, 919-881-7922, jo-anne@boltpr.com

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SOURCE Bolt PR