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AT&T Launches Microsite to Show Phoenix Area Consumers Recent Network Upgrades
Aug 26, 2011 (12:08 PM EDT)


Hyper-Local Site Also Offers Store Locations, Wi-Fi Hotspots, Tips and Device Reviews

PHOENIX, Aug. 26, 2011 /PRNewswire/ -- In response to customer feedback, AT&T* is offering Phoenix area consumers a unique peek behind the curtain of AT&T's wireless network enhancements.

Beginning today, AT&T customers can see recent network enhancements in the Phoenix area. An industry first, the microsite gives customers an unparalleled view of what AT&T is doing to enhance the customer experience.

Visitors to the new "Focus: Phoenix" microsite immediately view a map of the Phoenix area, and are prompted to select the city or town they're most interested in. The hyper-local map displays specific network enhancements that AT&T has made in the area since the beginning of 2011. Enhancements include new cell sites, broadband speed upgrades, capacity upgrades and network connection upgrades.

In the Phoenix area, year to date through August 5, 2011, AT&T has:

  • Built 54 new cell sites, providing more bars in the area.
  • Upgraded three cell sites, providing faster mobile broadband speeds.
  • Added 138 carriers to increase spectrum on area cell sites, providing extra capacity to reduce dropped calls and improve service quality at busy times.
  • Expanded 301 network connections with fiber lines at area cell sites, helping reduce dropped calls and enable 4G data speeds for compatible devices.

Above the map, a "Stores" tab provides visitors mapped locations and phone numbers for AT&T stores in their area, and a "Wi-Fi Hotspots" tab shows Wi-Fi locations, right down to the local coffee shop.

In addition, AT&T has created a dedicated Twitter handle that visitors can follow for up-to-date information on what is going on in the Phoenix area.  Tweets from the @ATT_PHX handle are featured on the microsite.

The microsite also includes a "Did You Know?" section that provides helpful tips and suggestions for smartphone users. These tips include advice on how to extend the battery life of devices, how to manage data consumption more efficiently and much more. Third-party device reviews as well as reviews by AT&T will also be featured in this section.

All of these sections will be updated every Thursday, helping AT&T connect with its Phoenix area customers on a more personal, hyper-local level.

In addition to the Phoenix area, AT&T has launched microsites for the following areas: Dallas-Fort Worth, Houston, St. Louis, Kansas City, Tampa-St. Petersburg, Miami-Fort Lauderdale, Indianapolis, Atlanta, Philadelphia and Detroit.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz  to discover more about our small business services.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

SOURCE AT&T Inc.