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Giftware and Holiday Decor from Department 56 Now Sold Online with Shopatron
Aug 25, 2011 (05:08 PM EDT)

SAN LUIS OBISPO, Calif., Aug. 25, 2011 /PRNewswire/ -- Nearly a thousand of Department 56's lighted Villages, Snowbabies, Possible Dreams Santas, and seasonal home decor can now be purchased online thanks to a partnership with retail-integrated eCommerce leader, Shopatron. Department 56 sells their products through retailers nationwide, and wanted a manufacturer eCommerce solution that would continue to support vital retail relationships. A solution that made sense, Shopatron.


Shopatron specializes in eCommerce for brands that want to include retailers in their online sales. Through their patent-pending retail-integrated order exchange, purchases made on Department 56's website are fulfilled by participating retailers. Online shoppers can have their Possible Dreams or Dickens' Village purchase shipped directly to their home, or in the near future, choose to pick those items up at a local retailer. Online sales are especially valuable to shoppers who can't find a retailer in their area or have trouble finding an item in stock.

For over 35 years, Department 56 has been designing in America, highly detailed lighted Village buildings and coordinating accessories since creating the Original Snow Village Series. Shoppers can view videos of products in action, learn about Department 56's line of products and even check dates for appearances of their favorite artists on the company website.

"We are very excited to have our e-commerce website up and running with Shopatron," says Susan Azar, General Manager at Department 56. "We have enjoyed a very successful wholesale business, and now our products are available nationwide for our collectors and enthusiasts while continuing to support our valued and loyal retailers."

"Online sales are quickly becoming a prerequisite for any business these days," says Shopatron founder and CEO Ed Stevens. "Customers who aren't able to quickly and conveniently purchase an item they want will simply go somewhere else to get it, costing any business valuable customers and sales they can not afford to lose in today's tough business environment."

For more information about Shopatron, visit or call 866-625-5050.

About Department 56

Department 56 is a leader in the giftware, collectibles and holiday decor industry. Creators of the popular Snowbabies and Possible Dreams lines of collectibles, as well as beautifully lighted Villages and licensed products from Disney and Peanuts. Find out more and shop online at:

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

SOURCE Shopatron