Unedited news and product information from vendors.
PMA Presents Digital Shopper Marketing Summit 2011 - The Smarter Shopper: Marketing to the Digital Consumer
Aug 12, 2011 (02:08 PM EDT)
—The Integer Group's Ben Kennedy to present 'using mobile to drive long-term relationships with shoppers' —
DENVER, Aug. 12, 2011 /PRNewswire/ -- PMA's Digital Shopper Marketing Summit will provide two days of strategic focus on how organizations can adapt to a world in which digital technologies have disrupted the path to purchase. The summit will be held September 20-21, 2011 in Stamford, Connecticut.
Ben Kennedy, Group Director of Mobile Marketing for The Integer Group®, will help attendees set up a framework to contextualize their mobile investment by focusing on ways marketers can strategically approach the mobile channel and establish a long term dialogue with their consumer base. Interacting with shoppers on their mobile devices steps up the level of intimacy between a brand and their consumer. Marketers need to understand how and when their consumers want to receive messaging in order to leave a good impression and build a long-term relationship. Positive mobile interactions at key moments around The Shopper Continuum™ will help turn a shopper into a buyer. Understanding the context of mobile shopping behavior will make the sale, capture the data or gain a follower and potential advocate.
Kennedy is part of an insight-packed agenda that includes speakers from companies such as 3M, Coke, ConAgra, Campbell's Soup, CVS.com, Facebook, Google Wallet, Groupon, Kraft Foods, Moet Hennessy, Nokia, Unilever, and many more.
For more information or to register for PMA's Digital Shopper Summit, visit http://pmalink.site-ym.com/?page=digital2011. Early bird registration pricing ends on Friday, August 19, 2011.
To find out more about The Shopper Continuum™ or to download Integer's mobile white paper "Passport to Purchase: M-Commerce," visit www.shopperculture.com.
About The Integer Group
The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
The PMA is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands. Representing $750 billion in sales, these disciplines include promotion marketing, digital marketing, shopper/retailer marketing, sponsorship and experiential marketing. Founded in 1911, the PMA has championed this industry through its combination of research, education, advocacy, and collaboration opportunities. The organization's membership is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service providers and academia, representing thousands of brands worldwide. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.
SOURCE The Integer Group