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Mediasite Brings Elite Meetings Alliance to an Online Audience
Aug 12, 2011 (01:08 PM EDT)

Conference is offering an interactive hybrid meeting option for the first time

MADISON, Wis., Aug. 12, 2011 /PRNewswire/ -- Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, announced that the Elite Meetings Alliance has selected Mediasite by Sonic Foundry to webcast their education sessions. The conference is taking place August 14 – 16 at the Westin Boston Waterfront in Boston, Mass.  

The Elite Meetings Alliance brings together corporate and association planners with leaders in the luxury hotel industry to cultivate relationships and conduct business. For the first time the conference is offering a hybrid meeting option, with select education sessions webcast via Mediasite. Speakers will be answering questions from the remote audience, as well as conducting interactive polls. Midori Connolly, Chief AVGirl and CEO of Pulse Staging and Events, developed the AV strategy for the event.

"We are very pleased to be working with Sonic Foundry and Pulse Staging to deliver a truly cutting-edge online experience to our web audience. Adding the interactive webcast capabilities to the Elite Meetings Alliance adds significant value by allowing those unable to attend due to conflicts to still be able to participate in a meaningful way. We have additional ideas as to how we can leverage this technology to further enhance the experience and value of both online and in person attendees of the Elite Meetings Alliance," said Kelly Foy, CEO of Elite Meetings International, Inc.

The first webcast will be the welcome reception on Sunday, August 14 at 6:30 p.m. Eastern with presentations by Kelly Foy, David Connor, General Manager of The Westin Boston Waterfront, and a keynote session entitled 2011 "Meeting Industry Trends" with David Kliman, President of The Kliman Group. The second webcast is Monday, August 15 at 8:30 am Eastern, with "The Power of Influence" with Daren Martin

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The conference will be webcast by Sonic Foundry's Event Services, a leading provider of webcasting services for hybrid events and virtual conferences. The group supplies technical webcasting services and expertise to organizations who seek to complement their conference or event with viewing over the web. Since its launch in January 2007, the Event Services group has provided live and on-demand webcasting for clients ranging from Fortune 500 corporations and university associations to sporting events and charitable organizations.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO, is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Event Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE Sonic Foundry