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Fandango's Mobile Site and Apps Sell 20% of Its Summer Movie Ticket Sales - Setting a Record for the Most Mobile Tickets Sold During a Summer Movie Season
Jul 20, 2011 (05:07 PM EDT)
Mobile is a Key Moviegoer Choice as Fandango Sells 19% of "Potter" Opening Weekend Movie Tickets Sales
LOS ANGELES, July 20, 2011 /PRNewswire/ -- Fandango, the nation's leading moviegoer destination, announced today that 20% of its summer movie ticket sales have been generated by its mobile applications and its newly-redesigned mobile site. This sets Fandango's record for the most mobile movie tickets sold during a summer movie season.
Fandango sold more mobile tickets for "Harry Potter and the Deathly Hallows, Part 2" than it has for any other movie -- beating the previous record-holder, "The Hangover II." Overall, Fandango sold 19% of the 'Potter' finale's domestic opening weekend box office record of $169 million.
"With a sizable percentage of consumers owning a smartphone these days, mobile clearly plays a vital role in the success of movie ticketing," said Jessica Yi, Chief Product Officer for Fandango. "Fandango's record-setting mobile ticket sales for the summer season is a clear example of this industry trend. Our focus on mobile apps across a variety of platforms continues to pay off for movie fans on the go."
Capitalizing on the continuous growth of smartphone and tablet usage, Fandango redesigned its mobile site in the spring of 2011, just ahead of the summer movie season. Designed specifically for consumers on the go, the Fandango mobile web site, like Fandango's apps, allows filmgoers to browse through movies playing in their area, conduct a quick local search for movies that start within the hour by using the "Go Now" button, and securely purchase tickets.
Additionally, the mobile site now offers moviegoers an option to go paperless at select theaters with Mobile Ticket. This popular feature generates a unique bar-coded ticket on one's phone, which can be scanned by the ticket taker to enter the movie theater.
Fandango is among the top 5 m-commerce sites, based on unique visitors in the mobile shopping category, according to Nielsen. To date, Fandango apps have been downloaded more than 18 million times. Both Fandango's mobile and tablet apps won three 2011 Webby awards.
Nielsen reports that 2011 will be the "tipping point" for smartphone usage, predicting that half of all mobile phone users will own smartphones.
Fandango partnered with developer Trilibis Mobile for the redesign of its mobile site.
Fandango, the nation's leading moviegoer destination, sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at www.fandango.com, via your wireless mobile device at mobile.fandango.com, and at 1-800-fandango. Fandango's top-ranking movie ticketing apps, with more than 18 million downloads, are available on the iPhone, iPad, Android, BlackBerry, HPwebOS, Windows Phone 7, and many other platforms.