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TRX to Showcase Business Travel Solutions at the 2011 GBTA International Convention & Exposition and Host Reception at Denver Art Museum
Jul 14, 2011 (04:07 PM EDT)

ATLANTA, July 14, 2011 /PRNewswire/ -- TRX, Inc. ( (OTCQB: TRXI), a world-leading provider of travel technology, process automation, consulting and data services, announced that it will be exhibiting its latest business travel technology solutions at the 2011 GBTA International Convention & Exposition and hosting a reception on Monday, August 22nd, 6:30 p.m. at the Denver Art Museum.

TRX, a leader in the travel technology and automation industry, will showcase several new advances to its core products and services as well as announce innovations designed to make the business of traveling easier for travelers at this year's GBTA convention.

"From booking, expense management, mid-office, travel reporting, analytics, and business process outsourcing, TRX has one of the broadest solution sets in the market today," said Stephen Carroll, Senior Director, Product Marketing, TRX. "We look forward to this annual opportunity to demonstrate how our solutions are making real differences in our clients' businesses. We've planned some unique and innovative approaches to reaching convention attendees."

Following a new interactive approach, TRX will demonstrate its innovations including the latest developments in itinerary management, agency automation, integrated booking and expense, ancillary fee tracking and reporting, traveler security, hotel sourcing, contract loading and more.

TRX's invitation-only reception, the TRX Technology Extravaganza, takes place on Monday, August 22nd from 6:30 p.m. to 9:30 p.m. in Palettes at the Denver Art Museum. The reception will provide convention attendees with an up close and personal look at how TRX can impact their business and will feature technology demonstrations, live entertainment, a museum tour, charity raffles and prize giveaways.  TRX will provide reception attendees with complimentary transportation to and from the event aboard the TRX Technology Express which will depart the main convention center every 15 minutes beginning at 6:15 p.m. To secure an invitation, attendees must register at

In addition to promoting its products and services, TRX's Co-Founder and Chairman, Trip Davis will moderate the Travel Value Chain CEO Panel at the GBTA International Convention & Exposition, Tuesday, August 23rd at 8:30 a.m. The panel will provide a glimpse into the future of the corporate travel business from the CEO perspective. CEOs will address the impact of economic recovery, evolving business distribution models, and industry innovations on the corporate travel supply chain.

Panelists include:

  • Carlson Hotels & President, Carlson Hotels, The Americas, Chief Operating Officer: Thorsten Kirschke
  • Expedia, Inc. President, and CEO: Dara Khosrowshahi
  • Travelport GDS, President and CEO: Gordon Wilson

"We are excited to participate in the GBTA International Convention & Exposition. Forums like these are great for our industry and provide TRX a unique opportunity to share our perspective on how our technology and service offerings can meet the challenges facing corporate buyers and other technology and service providers," said Shane Hammond, President and CEO, TRX.

Also, TRX will sponsor the Global Leadership Professional Designation – Two Day Session on Saturday, August 20 and Sunday, August 21. In these special sessions, business travel professionals will work with Wharton School professors on industry-related projects. Participants will present their final projects to industry peers at the 2012 GBTA Convention in Boston.

For more information about TRX visit or stop by booth 1495 at the GBTA Convention.

About TRX

TRX is a world-leading travel technology and data services provider offering more than 20 software-as-a-service utilities for online booking, reservation processing, data intelligence, and process automation. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators. We provide patented savings maximization solutions via our travel analytics consulting practice, extending spend management services to travel buyers all over the world. We complement all of these offerings with a global workforce focused on travel process automation and re-engineering. For more information about TRX or to contact a TRX sales office, phone 404.929.6100 or visit the Company's website at