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Testing with LiveBall Raises PPC Conversion Rates
Jul 13, 2011 (07:07 PM EDT)
Case Study Shows Online Marketing Message Match Increases Conversion Rates
BOCA RATON, Fla., July 13, 2011 /PRNewswire/ -- ion interactive, the leading provider of landing page management software, announced that SmartSearch Marketing successfully increased conversion rates from 0 to 16% for individual keywords for their client, QAD, using ion's LiveBall software.
LiveBall's Dynamic Content Substitution feature gave SmartSearch Marketing the ability to substitute headline text on their client's microsite to match the exact keywords and phrases that attracted prospects to click on QAD's Pay-Per-Click ads.
"Combining our strategies with the dynamic capabilities of LiveBall allows our clients to have complete message alignment - all the way from search engine query, to PPC ad copy, to messaging on landing pages. This is instrumental in increasing quality leads for our clients," says Dale Hursh, CEO of SmartSearch Marketing.
"This case study highlights the importance of message consistency in online marketing and we hope that it encourages more marketers to start testing their landing pages," said ion interactive Executive Vice President Anna Talerico.
Dynamic Content Substitution is one of the many LiveBall features that gives marketers the ability to optimize landing pages and online marketing campaigns without code or relying on technical teams.
View the full case study to learn more about the actual results achieved.
about ion interactive
Founded in 1998, ion interactive provides advanced landing page software that maximizes pay-per-click search, email and online advertising performance. ion's web-based platform, LiveBall, enables marketing departments and agencies to create, test and analyze landing pages, conversion paths and microsites all without the help of IT or developer assistance
SmartSearch Marketing is a full-service search engine marketing company focused on improving client's marketing ROI and bottom line business results. Services include: Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Website Usability, Conversion Improvement and Web Analytics. SmartSearch Marketing's client base includes national and global enterprises, B2B firms, and companies with complex sales cycles.
SOURCE ion interactive