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Loyaltyworks Rolls Out Improved RewardTrax Quiz and Survey Features
Jul 12, 2011 (04:07 PM EDT)
Technology platform updates will enhance reward program performance
ATLANTA, July 12, 2011 /PRNewswire/ -- Loyaltyworks, a provider of business incentive and customer loyalty programs, has introduced several significant enhancements to the quiz and survey modules of RewardTrax®, the SaaS (Software as a Service) based technology platform that powers their online reward programs. The updates include functionality that expands the online training and feedback capabilities available to reward programs running on RewardTrax.
Highlights of the enhancements include:
"The improvements in this release will clearly improve our clients' ability to motivate their program participants to take training and provide feedback, both of which boost program value," says Luke Kreitner, Loyaltyworks' VP of Account Management. "For example, our programs have proven time and again that individual dealers and sales reps will sell more of a product after they've completed some form of product knowledge training. There is a clear ROI produced by incentives that encourage channel partners to take product training."
Kreitner adds, "On the survey side, we're often able to provide clients with valuable insight into their employees, customers or partners through well-constructed surveys. We've tried several third-party tools but find that surveys integrated directly into the RewardTrax program user experience and paired with point-award incentives always produce the highest participation."
"We've also seen overall point earning and redemption activity levels rise after soliciting and using participant feedback to update and refresh a program – tweaking things like award rules, rewards or the overall experience. Participants really seem to buy into a program when you listen to and take their advice."
The Web-based RewardTrax technology platform delivers custom branded, points-based business reward programs. Loyaltyworks designs programs around RewardTrax to boost performance for a wide range of goals, including customer loyalty, increased sales and share of wallet, higher employee engagement through recognition, stronger channel relationships, sales team motivation and more. Loyaltyworks offers complimentary consultations and demonstrations of the RewardTrax platform. For more information call 1-800-844-5000 or visit http://www.loyaltyworks.com .