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Crowd Science Hires Advertising & Media Technology Executive Matt Pasternak as Senior Vice President of Business Development & Partnerships
Jul 07, 2011 (03:07 PM EDT)
MOUNTAIN VIEW, Calif., July 7, 2011 /PRNewswire/ -- Crowd Science, which provides ad segmentation and targeting solutions for premium online publishers, has named sales and marketing executive Matt Pasternak as Senior Vice President of Business Development and Partnerships.
Mr. Pasternak brings his track record of strategic partnerships and deal development to the growing Silicon Valley based start-up. "Matt's expertise within the advertising ecosystem and strong relationships in the publishing space are a strategic asset for our company," says Crowd Science CEO Corey Leibow. "He will be playing an integral role in Crowd Science's growth as we expand our impressive portfolio of premium brands, publishers and advertisers."
Before joining Crowd Science, Mr. Pasternak served as Vice President of Partnerships and Market Development at HealthiNation, overseeing new partnership and revenue initiatives, and led sales at Klipmart (later acquired by Doubleclick) – providing the fastest revenue growth in the company's history. He also worked at InsightExpress, building and launching their popular ad-effectiveness solution. Matt has extensive global marketing and strategy expertise, responsible for launching the Latin American businesses for Information Resources (IRI), Internet Securities, and he participated in new ventures with IBM, RCA, Columbia Pictures and ABC Television.
Crowd Science (http://crowdscience.com) is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network, Meredith and Everyday Health use Crowd Science's powerful combination of web analytics and survey research to improve marketing and advertising precision and increase revenue.
SOURCE Crowd Science