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Tequila Avion Taps Night Agency For Digital and Social Responsibilities
Jul 07, 2011 (03:07 PM EDT)
NEW YORK, July 7, 2011 /PRNewswire/ -- Night Agency, an award-winning digital creative shop based in New York City, has been given digital and social media responsibilities for Tequila Avion, the ultra-premium tequila brand founded by Ken Austin and Kenny Dichter. Night Agency will be responsible for developing and executing a comprehensive digital and social strategy over the course of the next several months.
Initial responsibilities include a phased re-launch of TequilaAvion.com with phase one just released. The second phase is slated for this summer and will build on the current site by creating a more immersive, content-rich experience. Night Agency is also developing Facebook-specific platforms and tools for Tequila Avion that play into their current "Avion Loves" campaign. The Facebook work is scheduled to go live immediately and will initially include a "Share the Love" fan engagement program and a mixology and recipe application.
"In a short period of time Avion has catapulted onto shelves, been awarded Double Gold at the world's most acclaimed spirits competition, and become an on-premise/bartender favorite, cracking the consumer code in the ultra premium tequila category," said Evan Vogel, co-founder and Managing Partner of Night Agency. "This brand truly is best-in-class and we are thrilled to be working with Avion and eager to bring the authentic experience of Avion to life in the digital and social space."
"Since its launch, Avion has become an 'innovative, high quality lifestyle brand,' and we've relied heavily on word of mouth," explained Ken Austin, Founder and Chairman of Tequila Avion. "We're now at a point where we can turn to the many thousands of fans out there to help spread the word, and that means creating a digital experience that embodies the brand and providing the tools to help fans celebrate, experience and share their love of Tequila Avion. We believe that Night Agency is an ideal partner to help us do this."
Tequila Avion is in a unique position to disrupt the social and digital space and in under a year has already established itself among tequila heavyweights. While initial fame came through organic visibility on the HBO hit Entourage, Tequila Avion continues to exceed category expectations and anticipates a very successful year two.
About Tequila Avion
Tequila Avion is the ultra premium tequila that defines a new standard of quality and taste - "Taste Elevated." Produced with fifth generation agave growers from the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Tequila Avion's distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avion is available in Silver, Reposado and Anejo varietals. Recently, Tequila Avion was awarded three medals including Double Gold at the San Francisco World Spirits Competition. To learn more please visit www.TequilaAvion.com our Facebook page: Tequila Avion and our Twitter account @TequilaAvion.
About Night Agency
Founded in 2004, Night Agency is an independently owned full service digital agency headquartered in New York. Night Agency specializes in interactive brand strategy and consumer engagement and has end-to-end capabilities from insight and ideation to execution and measurement. A roster of clients includes: Hanes, Keds, Buitoni, Champion Apparel, Happy Baby Food, Playtex, The Dial Corp, Pisco Porton and Michael Collin's Irish Whiskey. For more information visit www.nightagency.com.
SOURCE Night Agency