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The House of Marley Unveils Facebook Contest, Prepares for Late Summer Launch With "First Access" Program
Jul 05, 2011 (05:07 PM EDT)
Facebook Fans to Name Future Product; Registration Open for Exclusive Pre-Sale Offers as Premium, Eco-Friendly Personal Audio Line Ships to Retailers August 15
COMMERCE TOWNSHIP, Mich., July 5, 2011 /PRNewswire/ -- United by music for a better world, The House of Marley today announced two new initiatives as the premium, eco-friendly personal audio electronics range from the family of Bob Marley prepares to ship its first wave of MARLEY products to retailers on August 15, 2011.
Fans of The House of Marley on Facebook — http://www.facebook.com/thehouseofmarley — will have the chance to name a future product in the "Name the MARLEY Audio System" contest. Beginning today, July 5, through July 19, consumers who "Like" The House of Marley on Facebook can submit their ideas for a new product name for the MARLEY Freedom collection Speaker Dock (originally referred to as "Get Up Stand Up"). A judging panel from The House of Marley will select their top five names from all eligible entries between Wednesday, July 20 and Monday, July 25. On July 25, the top five names will be posted in a poll within the "contest" tab of The House of Marley Facebook Page and fans will have the opportunity to vote on their favorite entry through the close of voting on Sunday, August 7. The entry with the most votes at the end of the voting period will be determined as the Grand Prize winner. One Grand Prize winner will receive the to-be-named MARLEY Freedom Collection Speaker Dock from The House of Marley (valued at $299.99), while four second place winners will receive one pair of in-ear headphones from the MARLEY Jammin' Collection (valued at $29.99 each). For Official Rules, visit http://www.facebook.com/thehouseofmarley.
In addition, The House of Marley has launched "First Access" at www.TheHouseofMarley.com. Consumers can now register for free membership to The House of Marley and get exclusive pre-sale access and other special offers prior to the launch of the online store. Early product quantities may be limited, so fans are encouraged to sign up today to guarantee first access.
"We've been working tirelessly since we introduced The House of Marley at the Consumer Electronics Show and MAGIC trade show earlier this year to finalize a launch collection that Bob and his family would be proud to call their own," said Don Inmon, General Manager, The House of Marley. "Our 'Name the MARLEY Audio System' contest and 'First Access' program will enable consumers who've been eagerly anticipating our launch a chance to join this movement, while providing early access and special offers as we prepare to fulfill the enormous demand for our products."
The first products from The House of Marley, featuring more than 50 different varieties of in-ear and over-ear headphones, will ship to retailers starting August 15, 2011. Additional products will become available in the Fall of 2011 for the holiday shopping season. The House of Marley was created from the belief in Bob Marley's vision of "One Love," offering a range of eco-friendly, innovative personal audio electronics products that adhere to the Marley family core values: equality, unity, authenticity, sustainability and charity. MARLEY is comprised of three collections — Jammin', Freedom, and Destiny — and features passive noise cancelling in-ear headphones, over-ear headphones, docking stations, speakers and boom boxes. Suggested retail prices range from $29.99 to $499.99, offering superior audio products for "young gongs" to "conscious connoisseurs." Products will be available at street, ski, skate and surf shops as well as at electronics retailers and online.
MARLEY Jammin' brings the joyful Jamaican vibe to life through colorful, vibrant style and solid performance designed for 'young gongs'. MARLEY Freedom delivers a high-end audio experience through modern, soulful design sensibilities. MARLEY Destiny combines pro-level audio components with beautiful, natural, premium materials for music lovers seeking a heightened listening experience.
Four guiding principles are central to turning Bob Marley's ideals into actions at The House of Marley: Superior Quality, Cause Minded, Sustainably Sourced and Waste Conscious. A portion of proceeds from The House of Marley will benefit 1Love.org. The epicenter of a global movement, 1Love.org, sparked by the Marley family, is dedicated to spreading Bob Marley's message of unity and peace by lifting up a new generation of "young gongs" to strike the hammer for charities, causes and ideas that can change the world with a focus on youth, planet and peace.
Visit the Marley Family's primary website at www.BobMarley.com and join the Official Bob Marley Facebook page at www.Facebook.com/BobMarley. Learn more about other Marley Family ventures by visiting Marley's Mellow Mood 100% natural relaxation teas and sodas at www.MarleysMellowMood.com, Marley Coffee at www.MarleyCoffee.com, and 1Love.org at www.1love.org.
SOURCE The House of Marley