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Stacey Ross Joins TouchStorm to Lead Editorial Expansion
Jul 04, 2011 (11:07 AM EDT)
Former Getty Images and BBC Worldwide Executive Signs on to Double TouchStorm's Distribution Network
NEW YORK, July 4, 2011 /PRNewswire/ -- TouchStorm, the premier source for online video distribution and content development, today announced the appointment of Stacey Ross as Group Director, Business Development. In her new role, Stacey will be charged with further increasing TouchStorm's online reach through the strategic development and expansion of the Company's editorial distribution network.
Formerly a Manager of Market Development, North America for Getty Images' Video Footage product and a Senior Manager of TV Sales & Distribution with BBC Worldwide, Stacey was selected for her experience in video content distribution and licensing as well as her proven sales and marketing leadership abilities.
With the network's total potential U.S. viewership currently reaching 32 million, according to the most recent comScore figures, Stacey will lead a distribution team responsible for increasing the network's rapid growth both organically and through cross-functional collaboration with technology, content production, marketing and sales teams within TouchStorm.
"Stacey's background and reputation within the industry as a results-oriented professional with the ability to drive growth and establish content pipelines made her appointment an easy decision and one that we could not be more proud to announce," said Alison Provost, chairman and CEO of TouchStorm. "Her entrepreneurial spirit and deep experience in content licensing and distribution created both a cultural and functional fit for Stacey within TouchStorm."
TouchStorm (www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos under the Howdini brand.
Through the TouchStorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, TouchStorm is an independent and employee-owned company.