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FreeCause and SkyMall Win New Airline Client With Best in Class Technology
Jun 29, 2011 (05:06 PM EDT)

Partnership unveils leading Airline Loyalty Rewards Platform

BOSTON, June 29, 2011 /PRNewswire/ -- SkyMall and FreeCause have entered into a partnership that is disrupting the loyalty shopping mall industry, providing a new platform designed to improve results in an industry that has seen little innovation in recent years. The two companies today announced the recent deployment of their new online shopping platform for US Airways Dividend Miles members. "We observed the emergence of FreeCause as the technology leader in the loyalty space over the past 12 months, and entered into this partnership to continue to deliver a best-in-class online mall product to our clients," said Jay Scannell, Chief Operating Officer for SkyMall. "The customer experience enhancements drove the decision to move forward with a partnership. Couple that with the revenue opportunities provided by the search toolbar and the expansive list of merchants in the FreeCause program and the choice to launch this effort was solidified."

In late 2010, SkyMall and FreeCause released a new version of the US Airways Dividend Miles Shopping Mall, offering members the opportunity to earn Dividend Miles while getting great deals from an industry leading collection of over 2,800 online retailers including top merchants such as,, and Additionally, US Airways launched the Dividend Miles Toolbar, giving their members the opportunity to earn miles for qualified online searches.

"FreeCause is continuing to build on its momentum in the loyalty space with this partnership with SkyMall. We are leveraging the FreeCause technology with SkyMall's unparalleled knowledge of the airline, hospitality and financial services industries along with their innovative marketing solutions to deliver success for our clients," said Michael Jaconi, Co-President of FreeCause. "Like Google, Groupon, and Facebook, FreeCause has an unwavering commitment to delivering an exceptional experience to our end users, and this commitment is easily recognized when users interact with the US Airways platform. I believe it is this philosophy that has set us apart from our competition and is the reason why we've generated so much interest in an industry that has been begging for something new."

US Airways Dividend Miles Members can access the new, Dividend Miles Shopping Mall at For a limited time, members can earn an additional 500 bonus miles by downloading the US Airways Toolbar at:

About SkyMall

SkyMall, Inc. is a specialty publishing, marketing and technical services firm headquartered in Phoenix, Arizona.  SkyMall is the one of the world's largest in-flight retailers. The Company produces a quarterly in-flight publication, SkyMall, with an annual circulation of 18 million copies distributed in airplane seat pockets. The SkyMall catalog is seen by 88% of all domestic air passengers reaching more than 620 million air travelers annually. SkyMall is a multi-channel, direct marketer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog,, mobile web, BlackBerry application and an award winning iPhone application. In addition, the Company operates a loyalty and incentive division through SkyMall Ventures.  SkyMall Ventures offers turn-key, multi-channel merchandise and gift card solutions for loyalty marketing programs specializing in the transportation, hospitality, gaming and financial industries.  For more information please visit  You can also follow SkyMall on Twitter (, Facebook (, and FourSquare (

About FreeCause

FreeCause is a full service technology and marketing firm that develops and enhances loyalty rewards programs for major brands, airlines, hotels, sports teams and social games. Headquartered in Boston, MA FreeCause offers a comprehensive portfolio of market-leading technology and expertise that allows organizations to accelerate lasting, profitable relationships with their customers and supporters. With more than 20 million subscribers, the FreeCause advanced loyalty and engagement solutions drive user behavior and strengthen brand loyalty while simultaneously generating new revenue streams for organizations through our extensive network of merchants and partners. FreeCause is a wholly owned subsidiary of Rakuten, Inc (JASDAQ: 4755).  

SOURCE FreeCause