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AT&T and Mana Roll Out Summer Tour for Latin Music Fans
Jun 23, 2011 (06:06 PM EDT)
Music Supergroup Mana Teams Up with AT&T to Offer Unique Summer Tour with Special In-Store Celebrations and Pre-Concert Fun
DALLAS, June 23, 2011 /PRNewswire/ -- AT&T* in collaboration with Latin music group Mana is rolling out one of this year's hottest Latin concert tours, "Drama y Luz," offering exciting store celebrations and pre-concert in-venue activity zones for music lovers. This alliance between Mana and AT&T builds on the company's ongoing efforts to strengthen ties with the Hispanic market in particular, rewarding customer loyalty and providing closer, faster and exclusive access to today's entertainment industry.
"This collaboration with Mana allows AT&T to build on its Hispanic entertainment offerings and provide fans with unique events, in anticipation of what are sure to be amazing performances," said Roberto Garcia, executive director, Hispanic Marketing, AT&T.
The in-store fan events, happening at select AT&T stores, will offer customers music-related activities and promotions, while making it easy to shop and test a variety of devices and applications including AT&T's extensive music services.
Fans will have the opportunity to get concert tickets with a new qualifying U-verse or wireless service purchase valid only at AT&T participating stores**. To learn more about concert tour dates, qualifying offers and a list of participating stores, fans can visit www.att.com/mana.
The multi-city Mana concert tour makes stops in key cities across the country.
For additional information on Mana please visit www.mana.com.mx.
AT&T has a long tradition of bringing the most relevant Latino content to Hispanic consumers, including music, video, games and programming. For additional information visit espanol.att.com, find us on Facebook at AT&T Latino, or visit a local AT&T store near you. For promotional Mana concert ticket information and a list of AT&T participating stores, visit www.att.com/mana.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.
© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Geographic and service restrictions apply to AT&T U-verse services. Call or go to www.att.com/uverse to see if you qualify.
**Offer valid only at participating stores. AT&T is not responsible for the cancellation or rescheduling of the concert. AT&T is not responsible for lost or stolen invitations. Limited time offer, valid only at participating AT&T owned stores. While supplies last. © 2011 AT&T Intellectual Property. Service provided by AT&T Mobility. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
SOURCE AT&T Inc.