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meemo LLC, Virtual Goods Marketing, Licensing & Distribution Company, Formalizes Worldwide Virtual Goods License Deal With Hasbro
Jun 22, 2011 (03:06 PM EDT)

LAS VEGAS, June 22, 2011 /PRNewswire/ -- meemo LLC, the Virtual Goods marketing, licensing and distribution company, has formalized a worldwide Virtual Goods license for Hasbro to take the TRANSFORMERS brand into additional channels of digital distribution.  The announcement was made jointly today at the 2011 Licensing Show by Simon Waters, SVP Licensing, Hasbro, Inc. and Steve Sterling and Jed Corenthal, co-founders of meemo LLC.

Focusing on Hasbro's iconic TRANSFORMERS brand, meemo will develop a fully integrated, global marketing campaign around TRANSFORMERS-branded virtual goods.  Examples of potential virtual goods include a TRANSFORMERS mask on Facebook to send to friends and a TRANSFORMERS t-shirt to dress an avatar.

The initial TRANSFORMERS brand virtual goods and virtual gifts offerings from meemo will be based on TRANSFORMERS: DARK OF THE MOON, the latest installment in the TRANSFORMERS movie franchise from Paramount Pictures.  The TRANSFORMERS: DARK OF THE MOON virtual goods will be available on a variety of virtual world and social network platforms.

"As Hasbro continues to make its popular brands available anytime and anywhere consumers want them, we're excited to begin offering Hasbro-branded virtual goods to consumers around the world," said Simon Waters, SVP, Global Brand Licensing & Publishing, Hasbro, Inc.  "With the TRANSFORMERS brand poised for another blockbuster summer, we're thrilled to kick off this program and deliver TRANSFORMERS-branded virtual goods with the experts at meemo."

Steve Sterling and Jed Corenthal comment, "Generations of people, young and old have entered into the fun and engaging universe of virtual worlds and virtual reality.  It is becoming the fastest growing medium for engaging consumers directly, in an interactive and very personal way. We have a fully integrated, "turn key" approach for entertainment & celebrity brands to be part of this exciting new entertainment frontier and we are very excited to be serving Hasbro's objectives for a 'new world' digital strategy as one of the leaders in family entertainment."

As meemo does with all its licensor-partners, a strategic, customized multi-platform marketing strategy is implemented across multiple channels of distribution – both in and out of virtual worlds --- designed to drive traffic and revenue, as well as enhance the promotional offerings. meemo will distribute virtual goods across a network of virtual worlds, MMO's and social networks for Hasbro as part of the license deal.

About memo LLC

meemo, LLC is a licensing, marketing and distribution company focused on the development, acquisition, distribution and marketing of Entertainment and Celebrity-branded Virtual Goods product lines.  meemo operates on a strategic level to aggregate a well-defined segment of the Entertainment-Branded Virtual Goods business by acquiring intellectual property from companies in categories such as music, film, television, sports, animated brands and fashion and exploiting those intellectual digital goods to generate new revenue and promotion opportunities for global brands.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The HUB, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The HUB is The HUB logo and name are trademarks of Hub Television Networks, LLC. © 2011 Hasbro, Inc. All Rights Reserved.

CONTACT:  Jill Goldstein, +1-646-251-0908,