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Jun 16, 2011 (05:06 PM EDT)

New site features scientific reviews of home washers and dryers.

BOSTON, June 16, 2011 /PRNewswire-iReach/ -- today announced the launch of, the network's second home appliance reviews site. features's brand of scientific, in-depth, comprehensive product reviews applied to home washers and dryers. The site features analysis of energy and water efficiency, stain removal performance and clothing wear and tear. 


"Rising energy prices are hitting consumers' pocketbooks. is empowering consumers with information that will help them cut down on their per load water and energy costs," stated Robin Liss, publisher of "We believe there is a need on the web for free, unbiased, scientific, hands-on home and kitchen appliance reviews and we're very excited to help consumers cut through the hype to find the right appliance for their needs."  

Following May's successful launch of, adds to the expanding portfolio of sites designed to help consumers with unbiased reviews guiding their shopping choices.'s reviews are produced in the company's recently expanded 5,000-square-foot testing facilities. follows the company's strict ethics policy and all products reviewed on the site are tested by expert review staff. 

The new website is being launched in conjunction with USA TODAY. Thursday's newspaper will feature a guide to picking the right washer and dryer, written by the editorial staff.   The site will be promoted across and other Gannett properties.   

Founded in 1997, was acquired by USA TODAY in early 2011. provides market-leading, comprehensive reviews in multiple categories. Each site features standardized, lab-tested, scientific reviews and comparison tools that empower consumers with all the information they need before making a purchase. conducts its testing in dedicated facilities that feature lab quality testing equipment. These objective, proprietary testing methods give a competitive edge with easy to understand reviews that compare products side-by-side.   The network of technology review publications includes:,,,,,, as well as international editions. The network reaches an average of 1,000,000 monthly unique readers.

Media Contact: Steve Kelley, 617-848-9008,