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RT's YouTube Channel Records Half-Million Dollar Profit
Jun 15, 2011 (05:06 PM EDT)


MOSCOW, June 15, 2011 /PRNewswire/ -- Advertising profits derived from YouTube pages hosting RT's news stories and videos on a dedicated channel have exceeded $500,000. This figure places RT among an elite few in the history of the video hosting service.

RT's videos have been viewed over 450 million times on YouTube and are now getting an average of 850,000 views per day, YouTube Trends reports.  The Russian international news channel gained a solid position in the Top 100 Most Viewed All Time channels in the history of YouTube, leaving behind international and national TV news channels such as Fox, ABC, Sky, CNN International, Al Jazeera and Reuters. In March of this year, RT was ranked first in the month's top viewed channels lineup, surpassing the major pop music video hosting channel Vevo.

Ms. Margarita Simonyan, RT editor in chief said: "We are glad that viewers choose to watch RT. At first, we were even puzzled by this immense success. It demonstrates that the young and active part of the audience has grown tired of the mainstream media and is dissatisfied with their narrow and biased view of the world. The youth is seeking alternative viewpoints expressed in the news, and RT has matched their needs."

"We are very happy for RT's success on YouTube," said Vladimir Dolgov, Google Russia Director General. "High ratings of RT speak for growing demand for professional news content on the Web, as well as the efficiency of YouTube as the advertising platform."

RT is a global TV news leader, providing news and information not covered by the mainstream media, in English, Spanish and Arabic, 24/7.  In the US, RT is available in select markets, and a dedicated RT America simulcast is available at http://rt.com/on-air/rt-america-air/.  For more information please visit www.RT.com.  

For media inquiries please contact Ksenia Bregadze at kvbregadze@rttv.ru.
Telephone: +7 495 926 24 50

SOURCE RT