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Dentyne Gum and the Safe Breath Alliance Ensured Celebrities Used "Protection" at Last Night's Webby Awards
Jun 14, 2011 (04:06 PM EDT)


Armed with Dentyne Ice, Marlon Wayans and Michael Ian Black Brought Safe Breath Awareness to the Red Carpet

NEW YORK, June 14, 2011 /PRNewswire/ -- One thing everyone knows, award shows extend into great after parties, which ultimately lead to early morning, up-close-and-personal, breath encounters. Last night in New York City, the Safe Breath Alliance (SBA), the only completely made-up organization committed to educating Americans about the importance of practicing safe breath, took over the red carpet of the 15th Annual Webby Awards, ensuring attendees were prepared to practice safe breath with Dentyne, before, during and after the event.

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Leading the charge was the face of the SBA, Marlon Wayans, who took to press row spreading the word about this important cause. Wayans, a prominent voice on Twitter with a following of more than 600,000 fans, served as the on-stage Twitter ambassador for the Webby Awards.

"The hotter you are online, the more protection you need in person," said Wayans. "Congratulations to all of the Webby Award winners, and remember to practice safe breath."

Also helping out was actor and comedian Michael Ian Black, the Official Red Carpet Host and another esteemed member of the Safe Breath Alliance.  He spoke with celebrities and Internet executives before the show and helped attendees, like Adrian Grenier, Brooke Shields and Antoine Dodson, practice safe breath with Dentyne Ice.

The Safe Breath Alliance's presence on the red carpet was made possible by Dentyne, the Official Red Carpet Sponsor of the 15th Annual Webby Awards. The Webby Awards, which honor excellence on the Internet, took place at the Hammerstein Ballroom in New York City and were streamed live on Facebook. Winners were celebrated for their excellence in websites, interactive advertising & media, online film & video, and mobile & apps.

For more information on Dentyne or to join the Safe Breath Alliance, go to Facebook.com/Dentyne.

About Dentyne Gum

The Dentyne brand offers a range of flavors and options to encourage social connections.  Dentyne Ice gum delivers bold breath freshening with intense, yet smooth, great tasting flavors like Arctic Chill, Vanilla Chill, Peppermint, Spearmint, Shiver Mint, and Dentyne Fire.  Dentyne Pure is the first gum with Neutra Fresh – a proprietary blend of ingredients that is clinically shown to neutralize bad breath odors – and comes in two delicious flavors: Mint with Herbal Accents and Mint with Melon Accents. Dentyne Pure doesn't just mask bad breath, it purifies breath deliciously.  All Dentyne sugarless gum products can be found in convenience, mass merchandise, drug stores, grocery stores and other retail outlets. To learn more about the Dentyne family of sugarless gums, please visit www.dentyne.com.

ABOUT KRAFT FOODS

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

ABOUT THE WEBBY AWARDS

Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising & media, online film & video, and mobile & apps. Established in 1996, the 15th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: AOL, Vitamin T, Yahoo!, Microsoft, Ford, Dentyne, Facebook, MLB Advanced Media, Rackspace Hosting, LBi, Buddy Media, (RED), YouTube, HP, USA Today, Financial Times, Business Insider, Geekosystem, 2advanced.Net, PricewaterhouseCoopers, Time Out New York and Guardian News and Media.

Visit: www.webbyawards.com

Fan: Facebook.com/TheWebbyAwards

Follow: @TheWebbyAwards

Look: flickr.com/webbys

Watch: youtube.com/thewebbyawards

Read: tumblr.webbyawards.com

Related Links:

RED CARPET PHOTOS: Adrian Grenier, Brooke Shields, Kevin Jonas, Lisa Lampanelli, Marlon Wayans, Michael Ian Black, Antoine Dodson, Darrell Hammond, The Gregory Brothers

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SOURCE Dentyne