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Hayneedle's Announces 2011 Binocular of the Year Awards
Jun 08, 2011 (05:06 PM EDT)

OMAHA, Neb., June 8, 2011 /PRNewswire/ --, the premier destination for binoculars of all kinds from the Hayneedle family of online stores, has announced its 2011 Binocular of the Year Awards.  


Binoculars, like other performance-oriented gadgets, are constantly being upgraded. The best manufacturers unveil new models each year, often quite similar to their predecessor with minor tweaks and changes. But every so often an innovator comes along and introduces a new series or model that truly changes the way we see things. The expert staff at reviews the year's additions and illuminates the great products that provide something special with one of the coveted Binocular of the Year Awards.

2011 Binocular of the Year Award Winners:

"The Bushnell 10x42 Legend Ultra HD Binoculars are the first true game-changer in their class, with superior light transmission normally found only in much, much, higher-priced models," said Jason Mulek, Senior Buyer, Hayneedle's  "Bushnell is so sure they've upped the ante that they've offered to buy them back from any unsatisfied customer for a full year… we doubt they'll have any takers. The Bushnell 10x42 Legend Ultra HD is more than worthy of Binocular of the Year Award."

To determine the winners, all binocular models are given a thorough visual inspection and graded according to specific criteria established by's team of in-house optics experts. The team then subjects each binocular to exacting tests in the field to rate its performance, including build quality, overall brightness, edge clarity and trueness of color.  The standards used to judge a binocular's quality and performance vary for each award category.  Learn more about the full list of second annual Binocular of the Year Award winners at:

"We congratulate all of the 2011 Binocular of the Year Award winners," said Mulek.  "Binocular manufacturers continue to provide consumers with a wide variety of high quality options for every interest and every budget.   Our expert team at looks forward to helping consumers find the binoculars that perfectly suit their needs."

About Hayneedle

Established in 2002, Hayneedle offers an extensive selection of high quality home and lifestyle products, far surpassing what is available in the traditional retail world or from other online retailers. By providing a rewarding shopping experience, exceptional service, true product variety and the right content to buy with confidence, helps customers find what they love and love what they find. The company has been recognized by Internet Retailer and Inc. Magazine as one of the top online retailers and fastest growing companies in America. is privately held and funded by Insight Venture Partners and Sequoia Capital. For more information, visit  For media inquiries, please email