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Site Overhaul Dramatically Increases Cheap Holidays Inventory
Jun 03, 2011 (01:06 PM EDT)

LONDON, June 3, 2011 /PRNewswire/ -- (RPRN) --, specialists in selling cheap holidays, is overhauling its website to offer new dynamic packaging functionality.

(Logo: ) is one of the UK's leading online travel agents selling thousands of package holidays to destinations throughout the Mediterranean and beyond.

In an effort to continuously improve its online offering, is overhauling its website with an upgrade to its online search and booking technology. The booking engine will still include traditional package holidays, but the new interface will also search the site for the best individual deals on hotels and flights to then marry these together to produce potentially better deals than purchasing a traditional package holiday.

Once a user has entered their preferred search criteria, the booking engine will perform one quick and simple search to compare the prices of traditional package holidays versus's new dynamic packages to then display the cheapest deals available.

Creating this new packaging facility means that will dramatically increase the inventory available to consumers by tens of thousands overnight. Mark Kempster, Managing Director commented, "By packaging hotels and flights using our own deals not only provides customers with a wider choice of cheap holidays to book, but it will also increase the potential for customers to make greater savings on the holidays they purchase. This is fantastic news given cheap holidays is our specialism. In addition, all holidays sold online will still offer consumers the same level of protection whether they buy a traditional package or a dynamically packaged holiday."

Previously could only offer this facility through its call centre, but through significant investment in its website, the new booking technology will be launched by the end of June 2011. is also a great resource for finding last minute holiday offers, as it has access to thousands of last minute deals on Italy holidays, Spain holidays and not forgetting holidays to Turkey, where this year there's an even greater number of cheap holidays to Turkey to be had given it is outside the Euro zone.

For the latest offers visit or call 0800 652 5986.

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Company Contact Name: Simon Colley 
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Absolute Internet Marketing is a specialist web marketing agency providing fully managed services for SEO (Search Engine Optimisation) and PPC Marketing (Pay Per Click).