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Harris Interactive® Combines Traditional Qualitative Research With Social Media to Launch a New Era of Research Solutions
Jun 02, 2011 (05:06 PM EDT)
NEW YORK, June 2, 2011 /PRNewswire/ -- Combining traditional qualitative research methods with its unique permission-based access to Facebook users, Harris Interactive (Nasdaq: HPOL), a market leader in delivering innovative consumer insights, announced the launch of its newest social media enhanced product – QualLife(SM).
Designed to solve company research needs in new product development, brand positioning and consumer messaging, QualLife taps into the 30M+ permissioned posts generated by consumers though Harris' Research Lifestreaming® panel. This panel validates the qualitative efforts of companies in a way that is representative of the U.S. population – or whatever consumer segment companies are trying to reach. It integrates a values based qualitative approach, combined with an innovative visualization protocol – LifeVision(SM) –, to uncover the enduring values of your target audience.
"This validation approach is a step that will confirm whether marketing or product development efforts are in line with consumer needs or whether companies are on the wrong path," said Alex Moskvin, Senior Vice President of Qualitative Solutions. "The fact that we can use a representative approach to social media and gather word of network to validate qualitative research is a research breakthrough that will help companies be more confident in their decision making and truly integrating social intelligence and the unfiltered voice of the consumer into their qualitative research."
About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
SOURCE Harris Interactive