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Emailvision Takes Online Marketing Global and Social With Launch of Campaign Commander Email and Mobile Edition 7.5
May 27, 2011 (01:05 PM EDT)


NEW YORK, May 27, 2011 /PRNewswire-FirstCall/ --

- Flagship Product now the Most International Email and Mobile Marketing Service

Emailvision, the world leader in software as a service (SaaS) for email marketing, announces the launch of Campaign Commander Email and Mobile Edition 7.5. The latest version of Emailvision's flagship product introduces significant new product capabilities that help online marketers boost the relevancy and customer engagement from subscribers, followers, and fans. Version 7.5 is also now compatible with more languages than any other email and mobile marketing service available on the market.

Campaign Commander now has full support for the Japanese and Korean languages which brings the total number of languages supported to 16 including; UK English, US English, French, German, Dutch, Spanish, Russian, Swedish, Italian, Danish, Portuguese, Brazilian Portuguese, and Chinese both traditional and simplified. As organizations look to take their products and services into new high-growth markets, Campaign Commander will rapidly power their global online campaigns.

Version 7.5 was also designed to help companies deliver greater return on investment (ROI) from their online marketing campaigns by adding new subscriber behavioural data and customer preference information. Using this information, online marketers can shift their campaign strategies from 'one size fits all' to highly tailored campaigns that target subscribers with compelling products and services.

Increasingly online marketers want to merge their email campaigns with social media. The 7.5 update to Campaign Commander allows marketers to share their campaigns across 16 global social networks, report on how often email campaign content has been shared, calculate the reach of messages, and identify the top influencers within their mailing lists. A new Facebook forms tool also allows brands to create customised email and data capture from their Facebook pages.

Nick Heys, CEO of Emailvision said: "We set out to make Campaign Commander the most international campaign management software service. Our services now operate in 16 different languages and social networks, and this means that companies of all sizes can run campaigns on a global level without sacrificing local relevancy or efficiency. We fully support these clients with local support and services people on the ground in 18 countries around the world."

Recent brands who have acquired Campaign Commander version 7.5 include global financial groups Societe Generale and CMC Markets; leading media publications Spectator and Mediapart; global luxury hotel Sofitel, global distributor Univar; online gaming site Victor Chandler; online financial comparison site Moneyexpert.com; online video site Dailymotion, European commercial property company Unibail-Rodamco; commercial electric product and services company Legrand; retailers Lindt Canada, DukanDiet, Ricky's NYC, Tennis Express, The Perfume Spot, SonicElectronicx, Office Shoes, The Kooples, Smalto, Jean Delatour; and ecommerce sites LeTrader, and Batiweb.

Notes to Editors:

About Campaign Commander Email and Mobile 7.5

Social Capabilities

The 7.5 update to Campaign Commander not only allows marketers to see a wide range of reporting data about how often email campaign content has been shared across 16 social networks, but it also calculates the reach of their messages across social networks as well as helping marketers identify the top influencers within their mailing lists. The new Facebook Forms tool also allows brands to create customised email and data capture forms via their email fan pages.

Learn more about social capabilities:

http://www.youtube.com/watch?v=M3fJY6-CSaU&feature=related

Segmentation

Campaign Commander delivers the most sophisticated segmentation capabilities available in a simple one-step process allowing marketers to create mailing lists using demographic, behavioural, social, and previous interactions criteria. The new Datamart capability allows marketers to segment mailing lists according to external CRM and ERP categories.

To learn more about segmentation features:

http://www.youtube.com/watch?v=Re13gq_PC9Q&feature=related

Reporting

The re-designed reporting functions of Campaign Commander have made it one of the easiest to use tools currently available.

The Reports feature of Campaign Commander provides a wide range of reporting capacities for classic and reflex campaigns, split tests, tests, bounce back emails, and member activity. It allows marketers to analyse the effectiveness of campaigns in real time allowing users to react to trends and opportunities immediately. Table and graph views are customisable to focus only on chosen results and allow marketers to focus on overall and detailed reports tailored to their own requirements, and export the results in multiple formats.

To learn more about reporting features:

http://www.youtube.com/watch?v=bOeDeSDfsho&feature=related

About EmailVision

Emailvision is the international leader in software as a service (SaaS) for email, mobile and social media marketing. With offices and client service teams in 18 countries, Emailvision delivers 5 billion messages per month on behalf of 4,000 clients worldwide. The company is privately owned by Francisco Partners.

    http://www.emailvision.com

    For further information:

    CooperKatz & Company for Emailvision
    Melissa Connerton, +1-917-595-3039
    mconnerton@cooperkatz.com

SOURCE Emailvision