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Carissa Rose Launches New Website
May 25, 2011 (04:05 PM EDT)

Empowering Real Women with Body Shape Confidence

DALLAS, May 25, 2011 /PRNewswire/ -- Dedicated to fitting the female form, online fashion retailer Carissa Rose has just launched a complete redesign of its website with specific enhancements in merchandising, sizing features and customer experience.


"We are focused 100% on the customer," said Carissa Brown, founder, Carissa Rose Designs. "Through our revamped website, customers will become even more empowered to make style choices about their body shape that will give them power, comfort and confidence."

With an exclusive selection of button-down shirts, woven dresses, and tailored tops, the Carissa Rose website now categorizes merchandise into three silhouette categories: urban fit, semi-fitted and tailored fit.

With the company's new sizing widget on the website, customers can figure out their body shape and then shop by silhouette to find the perfect fit for their body shape. The body shape sizing widget is not just about weight, but incorporates proportion and distribution of weight. Customers will receive the increased knowledge of how to balance their body for each body shape.

Another addition to the website is the enhanced detail of the products. Customers can now click on color swatches to see exactly what the product looks like in a variety of available colors. There are additional alternate views of each product that show the product on a mannequin and on models with the option of zooming in for more details. Customers can see how other customers have rated products and even add a review of their own.

The total customer experience is heightened with additional interactive features on the website. Customers can now:

  • Join Carissa Rose online on Twitter or Facebook
  • View video about the company, products and recent fashion trends
  • Obtain useful fashion tips on the blog
  • Add reviews of products they've purchased and browse customer's reviews
  • Find insights from founder and expert Carissa Brown on the Pure Fashion, Personal Style and Fabulous Fit blog.

Also with the new website launch, Carissa Rose is now offering free returns on all purchases. 

"We want our shoppers to trust us and have the security that they can try purchases on at home," said Brown. "If it doesn't fit, return shipping is free!"

To start exploring the new Carissa Rose website, go to

About Carissa Rose Designs LLC

Carissa Rose Designs LLC is the premier online fashion retailer specializing in fitting the female form. With exclusive designs and shape focused sizing system, Carissa Rose offers the style-savvy shopper exactly what she wants – pure fashion, personal style, and fabulous fit. Since launching in November 2008, Carissa Rose has successfully established itself as a leading brand, with impeccable customer service and unrivalled quality. For more information, visit Carissa Rose on our website, blog, Twitter and Facebook.

Roxanne Truesdell

SOURCE Carissa Rose Designs LLC