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CafeMom, the #1 Website for Moms, Launches Daily Deal Site, mom.com
May 24, 2011 (03:05 PM EDT)
Mom.com delivers local and national deals for families
NEW YORK, May 24, 2011 /PRNewswire/ -- CafeMom has launched mom.com (www.mom.com), a daily deals website, to extend its offering beyond community and content and into commerce. The free shopping service, launched nationally and in an initial test market, offers families deals of 50% off or more on nearby restaurants, salons, stores, activities and services. The first local market in Northern New Jersey has registered more than five thousand users and generated thousands of transactions in its first weeks of operation. All deals are sold by local mom representatives who know the ins and outs of their neighborhoods and can speak to what local moms want most when negotiating deals with retailers. Featured deals have included popular restaurants, local delis, spas and salons, yoga studios, as well as home and clothing boutiques. CafeMom is leveraging its 7 million monthly visitors to deliver national daily deals to moms with top e-commerce companies like ThredUp, Swimspot.com, and ChocBite.com.
CafeMom CEO, Michael Sanchez, explains how the deals site came to fruition, "At CafeMom, we always strive to add value to moms' lives. In our quarterly MomIndex studies that survey moms nationwide, we continue to see financial strain as a top concern for families, so it was a natural next step to provide moms a tool for finding money saving opportunities in their own neighborhoods. With millions of monthly mom visitors, we believe we can create a win-win with national scale, where moms get great deals and merchants generate new customers and win loyalty from their most important consumer segment."
Mom.com subscribers receive an email each day highlighting opportunities with nearby stores and services. Mom.com is able to negotiate these compelling deals with merchants who believe moms are the key decision-makers for household purchases and want to reach this sought-after target audience.
"Northern New Jersey is a great pilot market for mom.com," says Sanchez. "The area has high quality local merchants as well as a population of savvy moms that will love our deals and spread the word. Our local mom sales reps carefully select businesses and offers they would want to share with their own family and friends, which has been a key differentiator. We are off to such a strong start that we are accelerating our plans for an aggressive roll-out across the country."
In May 2011, CafeMom launched mom.com, a daily deals site targeted to moms and their families. Each day, mom.com delivers a great deal on things moms and their families love to buy, eat, and do. Mom.com is able to provide these discounts thanks to local and national merchants who believe that moms are the most valuable kind of customers. Mom.com is expanding to additional markets across the country.
Launched in late 2006, CafeMom is the #1 site on the internet for moms and the premier strategic marketing partner to brands that want to reach moms in a rapidly changing digital environment. CafeMom reaches more than 7MM unique visitors per month on cafemom.com and 20MM+ unique visitors per month on CafeMom Plus (comscore, Dec. 2010), a boutique network of sites that reach moms and parents. CafeMom is also the leader in developing custom programs for leading brands that want to connect with and understand moms online. With programs that allow leading brands to join the consumer conversation, add value to moms' lives, and get members talking about sponsor brands in an authentic and viral way, CafeMom is a strategic partner to leading mom companies like General Mills, Kmart, P&G, Nestle, Coca Cola, Kellogg's, Johnson & Johnson, Target, Unilever, Dell, Chase, General Motors, Samsung and dozens of others.
CafeMom plans to launch a new stand-alone site to serve Hispanic moms later in 2011.
CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The Company was founded by Andrew Shue and Michael Sanchez.