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2ndNature Launches U.S. Outdoor Sports Weather Website
Apr 22, 2011 (10:04 AM EDT)
SYRACUSE, N.Y., April 22, 2011 /PRNewswire/ -- 2ndNature, a Syracuse-NY-based interactive design studio, has announced the launch of ScoutLookWeather.com—an outdoor sports enthusiasts detailed weather reporting and forecasting website with up-to-the-minute weather for over 400,000 geo-coded locations throughout the lower 48 states. 2ndNature provided the site owners, HuntLogix, LLC, with complete Identity System, Brand development, Website Design & Development, Web Application Design & Development, Social Media deployment, and on-going website maintenance and press release design and distribution services. A BETA version of the site was launched in November of 2010 and recently re-launched as version 1.0.
ScoutLook Weather (www.scoutlookweather.com) provides "Pinpoint Weather—better than zipcode forecasts" for hunters, fishermen, golfers, campers, snowmobilers, skiers, and many other outdoor sports enthusiasts with free custom weather reports, interactive maps, and weather tools to forecast the weather for specific outdoor sports.
Weather data is provided by several weather sources including, NOAA, NWS, and includes Google Geo-coded, latitude-longitude-based Location Maps with the capability for users to add their personal "My Locations" as map pins anywhere in the lower 48 states. Each pin can provide the most current weather conditions for that zip code or city name, address, etc., for the specific outdoor sport of the user.
Some of the weather tools include:
ScoutLook Weather also has a website-associated staff of some of the nation's leading outdoor professional sportsmen, sportswomen, and athletes who provide sport-specific tips and endorsements of ScoutLook's weather tools. The Pro Staff includes NHL star Scott Stevens, the LPGA's Suzy Whaley, Wildlife Biologist Dr. Harry Jacobson, ESPN's The "Outdoor Adventure Magazine" TV series bow hunter Tom Miranda, professional B.A.S.S. fisherman Scott McGehee, expert fly-fisherman Aaron Adams, and athletes Gerry McNamara and Tim Green, amongst others with more being added soon.
Future services to be offered by ScoutLook Weather include mobile device applications, interactive user–logbooks, and several exciting ScoutLook maps for further layers of weather details important to every outdoor enthusiast.
Joel Fairbank, Owner and Studio Director of Business Development, has coordinated studio resource allocation, project management and client relations support of the overall initiative.
2ndNature is a multidisciplinary design studio that specializes in interface design and motion graphics for interactive and digital media. We develop 3D models and animation, graphical user-interfaces (GUI), multimedia/motion graphic presentations, mobile device applications, web, interactive cd/dvd, digital signage content, touch-screen kiosks and sound design for broadcast and interactive media. We also design graphic identities and branding collateral for both digital media and print to clients throughout the U.S. The firm is located in Franklin Square, an historic landmark district, in Syracuse, N.Y.