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Polyvore Announces Innovative Collaboration With Fashion's Night Out
Apr 07, 2011 (05:04 PM EDT)
Online Retailers Have Opportunity to Showcase Their Merchandise on Polyvore
Collaboration Gives People a Unique Opportunity to Engage in the FNO Experience Online
MOUNTAIN VIEW, Calif., April 7, 2011 /PRNewswire/ -- Fashion's Night Out and Polyvore, the largest fashion community on the web, announce a unique collaboration that will give millions of style mavens everywhere the opportunity to participate in the world's premier shopping event.
During Fashion's Night Out 2010, retailers in more than 100 cities across the country, and in 16 countries around the world, joined New York City in celebration by tempting shoppers with celebrity and designer appearances, special products, and musical performances. Thousands on each coast, and from numerous cities in between, took to the streets to shop their beloved fashion haunts and to discover new favorites. This year, they can participate in the event online through Polyvore as well.
Starting August 15, Polyvore will host an online promotion with FNO that will showcase merchandise from retailers with e-commerce. During this three-week event, the site's virtual stylistas will create sets – dynamic digital collages -- with their favorite fashion items. Celebrity fashionistas, designers and Vogue editors will also be guests on the site, creating their own sets and interacting with Polyvore's community of over 6.5 million unique visitors.
"We're thrilled to extend the excitement of Fashion's Night Out to the web, giving fashion lovers in areas that don't have FNO celebrations a way to participate in one of the industry's hottest events," said Jess Lee, Polyvore Co-Founder and Head of Product.
Polyvore is the leading community site for online style where users are empowered to discover their style and set trends around the world. With over 6.5 million unique visitors, Polyvore's global community has created over 28 million fashion sets that are shared across the site. The company collaborates with prominent brands and retailers such as Calvin Klein, Bergdorf Goodman, Diane Von Furstenberg, Lancôme, Net-a-Porter, Gap and Coach to drive product engagement; and its user-generated fashion campaigns have been judged by Lady Gaga, Kate Moss and Katy Perry, among others. Headquartered in Silicon Valley, Polyvore is funded by Benchmark Capital and Matrix Partners. For more information, please visit www.Polyvore.com
About Fashion's Night Out
Fashion's Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry's economy. In the United States, the program is collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 8, 2011, Fashion's Night Out will return to New York City and cities nationwide to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. For more information, visit www.fashionsnightout.com, or join us on Facebook and Twitter (www.twitter.com/fnonyc, #FNO).