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CTIA Shows Select Mogreet for Mobile Marketing Platform
Mar 17, 2011 (06:03 PM EDT)
Event Attendees to Receive Show-Related Texts, Pictures and Video Messages on Mobile Devices
WASHINGTON, March 17, 2011 /PRNewswire-USNewswire/ -- International CTIA WIRELESS® 2011 today announced the launch of an innovative mobile marketing program to provide event information, news and alerts to show attendees' mobile devices. Powered by Mogreet, a leader in video-based mobile marketing, this program marks the first time CTIA will promote its events and deliver news and information to subscribers through texts, pictures and video messages. International CTIA WIRELESS will take place March 22 – 24 at the Orange County Convention Center in Orlando, Florida. Pre-conference seminars begin March 21.
By texting the keyword "CTIA" to short code 21534, consumers will receive text, picture and video content on their mobile devices for CTIA's next three events – International CTIA WIRELESS 2011 in Orlando, CTIA ENTERPRISE & APPLICATIONS 2011 in San Diego and International CTIA WIRELESS 2012 in New Orleans.
"Since mobile marketing is one of the fastest growing segments in our industry, CTIA is offering relevant mobile content to our customers and incorporating it our event marketing strategy and programs," said Jeff Simmons, CTIA director of Technology Programs. "The mobile channel represents a huge opportunity for brands, businesses, media companies and the financial services sector to increase revenues and interact with their target markets."
Marketers are now starting to realize the mobile channel's importance and value in direct marketing efforts. Mogreet's mobile marketing platform delivers video, picture, audio and text content to nearly every mobile device on virtually every wireless carrier, reaching 1 billion consumers globally, the largest mobile reach in the world.
"Companies in the mobile industry are sometimes the last to leverage mobile themselves, but CTIA is leading the industry by using the power of mobile video marketing to engage and create a one-to-one relationship with its constituents," said James Citron, Mogreet's CEO. "We look forward to working with CTIA over the next year to build their mobile database, deliver exciting and relevant content to their customers, and demonstrate the value of mobile video marketing among CTIA's member companies and leading organizations in the industry."
International CTIA WIRELESS 2011 attendees will learn more about mobile marketing opportunities during the "Mobile Marketing & Promotion" seminar on March 21 from 9:00 a.m. – 5:30 p.m. EDT. Speakers representing wireless carriers, ad agencies, brands and media organizations will share case studies, technology tips and strategies to connect with consumers via mobile. The program will also feature a keynote address by Alex Hall, president of the Americas for TigerSpike, who will discuss consumer behavior and share best practices gained while working with major brands such as NBC, Pepsi, Johnson & Johnson and Heineken. Panels will include speakers from AT&T, Compete, Converseon, Dada, Dial Plus, Digitas, Denuo, GEM Strategy, Grapple Mobile, Haneke Design, Microsoft, Mogreet, Playphone, PureBros, TIM w.e., Turner Networks and WAU Movil. For more information on the "Mobile Marketing & Promotion" pre-conference event, please visit: http://www.ctiawireless.com/events/eventdetails.cfm/1240.
Online press registration for International CTIA WIRELESS 2011 is open now through March 18, visit: www.ctiashow.com/pressreg.
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Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery and monetization of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 1 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com
About CTIA Shows
CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS® 2011 takes place March 22-24 at the Orange County Convention Center in Orlando, Florida. CTIA ENTERPRISE & APPLICATIONS™ 2011 takes place October 11-13 at the San Diego Convention Center in San Diego, California. Visit www.ctiashow.com.
CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and produces the industry's leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.
SOURCE International CTIA WIRELESS(R) 2011