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Shopko Updates E-commerce Site
Mar 09, 2011 (05:03 PM EST)


Customers respond positively to changes

GREEN BAY, Wis., March 9, 2011 /PRNewswire/ -- Shopko is excited to announce the recent renovation of its E-commerce site. Developed by Shopko's internal E-commerce team, the design incorporates features and functionalities to enhance the online shopping experience, including:

  • Improved layout, design, and navigation
  • User-friendly viewing from traditional PCs and laptops as well as tablet and mobile devices
  • Updated product search capabilities
  • Ability to shop popular national brands from the homepage with just one click

Convenience, quality, value, and service: these traits are central to every customer interaction, whether the shopper is navigating the aisles at a bricks-and-mortar Shopko or through the quality merchandise at www.shopko.com. The new site design aims to deliver a differentiated and satisfying shopping experience that meets the expectations of current customers and also attracts new visitors.

Customers have already responded positively and the site received high marks in focus groups. "The initial feedback we've received from our customers on these improvements has been fantastic," commented Mike Sidders, Shopko Vice President E-commerce. "Shoppers have noticed and love the new design. They've complimented us on the ease with which they're able to shop and buy from the new site. This is the first of many improvements we'll make to Shopko.com, and I'm delighted to hear from our customers that the upgrades we've made thus far are resonating with them."

Shopko.com is a full service shopping site which offers over 10,000 products, including exclusive web-only promotions. The site also provides users the convenience of viewing electronic versions of the popular newspaper advertising inserts, determining store locations, and refilling prescriptions. Check out the inviting new look and even more convenient services at www.shopko.com.  

About Shopko

Shopko Stores Operating Co., LLC is an affiliate of Sun Capital Partners, Inc., a leading private investment firm focused on leverage buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Headquartered in Green Bay, Wisconsin, the $2 billion retailer operates 143 stores in 13 states throughout the Midwest, Mountain and Pacific Northwest regions. Retail formats include 136 Shopko stores, providing quality name-brand merchandise, great values, pharmacy and optical services in small to mid-sized cities; 5 Shopko Express Rx stores, a convenient neighborhood drugstore concept; and 2 Shopko Hometown locations, a smaller concept store developed to meet the needs of rural communities. For more information, visit www.shopko.com.

SOURCE Shopko