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New etailing solutions Partners With Consumer Goods Marketers and Retailers to Provide E-commerce Brand Strategy, Data Services, and Sales Support
Mar 08, 2011 (03:03 PM EST)


WILTON, Conn., March 8, 2011 /PRNewswire/ -- etailing solutions, an integrated online sales and consulting agency, that offers clients an integrated suite of brand strategy, research and sales optimization services that maximize profitability, is the newest division of marketing services powerhouse D. L. Ryan Companies, Ltd. of Wilton, Conn.

etailing solutions is entirely dedicated to supercharging the sales of consumer packaged goods (CPG) manufacturers and retailers in the burgeoning e-commerce channel titled "etailing."

"We are first to market with a suite of services that answers the question brands are asking," etailing solutions EVP and General Manager Jason Katz said, "including 'How do we get started in online selling?'

"Over the next five years, online sales will be the number one growth channel for consumer packaged goods manufacturers," Katz predicted. "It was for that reason that etailing solutions was founded — to provide manufacturers with the strategy and tactical tools needed to work more collaboratively with online selling organizations, such as pure play e-tailers Amazon and Drugstore and multichannel e-tailers such as Walmart and CVS."

Katz underscored that etailing solutions is a one-of-kind, one-stop shop featuring four channels of services:

  • Data services and analysis
  • Digital execution
  • Sales support
  • Consulting services

Katz noted. "About a year ago, we had an 'etailing epiphany' that brands focused only  on traditional bricks-and-mortar business models needed an agency partner with the online smarts — and tools —to help them understand and grow their online presence, sales and loyalty."

D. L. Ryan Companies COO Paul Kramer amplified: "Brands that act nimbly to focus on developing consumer insights and lessons, as well as on heightening their availability and visibility at key retail web sites, will have a strong competitive advantage."

Kramer pointed out that online sales success will require a new set of benchmarks, strategies, and key performance indicators, such as elevating search rankings, doing more virtual product bundling, improving merchandising and category management, instituting auto-replenishment features, and fine-tuning the most effective online SKU mix.

Katz said 2010 was a "milestone year" for online sales. Consumer adoption, though not yet at the levels seen in the UK, has doubled vs. 2009. Brands and retailers are responding.

"From Proctor & Gamble's launch of its own e-store to the vast CPG growth of Walmart.com, from Amazon's new focus on moms, not to mention its acquisition of Quidsi.com, to the introduction of new players like Alice.com, Mygofer.com, and Petflow.com," he said, "online sales growth has not only been explosive, it has been underestimated by many of the longtime powerhouses in the CPG space."

"By arming our consumer goods clients with the strategies and tactics needed to work collaboratively with both pure-play and multichannel e-tailers, we offer them to be among the first CPG companies to really own their online sales efforts."

About etailing solutions

etailing solutions is an integrated online sales consulting agency which provides brands with a distinctive suite of services, including data services/insights, strategy development, sales support and digital execution. The company offers solutions that drive faster growth and profitability through online sales because we bring a deep knowledge and understanding of the consumer and the digital trade sales route to market. etailing solutions is uniquely positioned to help brands understand the online sales space and leverage all available resources. Visit www.etailing-solutions.com

SOURCE etailing solutions