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PR Newswire Named Exclusive Media Engagement Partner of 'Multicultural Media for a Multicultural America Forum'
Mar 03, 2011 (04:03 PM EST)


Preeminent Forum Gathers Media Leaders to Discuss Strategies for Capturing and Retaining Multicultural Audiences

NEW YORK, March 3, 2011 /PRNewswire/ -- PR Newswire Association, LLC (www.prnewswire.com) announced today that it will be sponsoring the 11th Annual Multicultural Media for a Multicultural America Forum on March 16th, 2011 in New York City.  

(Logo:  http://photos.prnewswire.com/prnh/20000306/PRNLOGO )

Now in its 11th year, the Multicultural Media for Multicultural America Forum (http://www.multiculturalmediaforum.com) has become the signature event for networking with industry leaders and accessing the latest research data on the attitudes and behaviors of multicultural audiences, especially as it applies to pay TV, broadband, and mobile platforms. 

"We are dedicated to supporting and creating engagement platforms that effectively connect our members with multicultural audiences worldwide," said Cristy Clavijo-Kish, senior vice president, Multicultural Markets, PR Newswire.  "The forum's speakers and session leaders identify the latest trends and issues impacting the communities we serve and enrich understanding of recent market research."

This year participants include Glenn Enoch, VP, Integrated Media Research, ESPN; Diana Mogollon, General Manager, mun2; Gloria Constanza, Partner, Chief Contact Strategist, d exposito & Partners; Saul Gitlin, Executive VP, Strategic Services, Kang & Lee; Alain Groenendaal, President & CEO, Wing; Joe Lawson, Director of Content Strategy & Acquisition, Verizon Fios Content Team; Tom Maney, SVP, Advertising Sales, Fox Hispanic Media Group; Rafe Oller, SVP Marketing, SiTV; Curtis Symonds, CEO, HBCU Network; Emma Velez Lopez, Director Acquisition Marketing , DIRECTV Mas; Maria Weaver Watson, Director Strategic Marketing, Interactive One; Adriana Waterston, VP Marketing & Business Development, Horowitz Associates; and more.

The forum enables attendees to glean effective communication strategies based on research and analysis from top line industry leaders and provides the insight essential to tap the Hispanic, African American and Asian American communities, whose combined annual purchasing power of nearly $2.5 trillion continues to grow.*

"Our partnership with PR Newswire affords us the opportunity to work with an organization that provides reliable, consistent delivery of messages to key people and organizations in the general and multicultural markets," said Joe Schramm, managing partner of Schramm Marketing Group.  Schramm is the producer of the Forum, on behalf of Horowitz Associates.

The Multicultural Forum is among the many multicultural conferences, special gatherings and media partnerships PR Newswire is supporting in 2011.  

All forum attendees will receive a 15% discount off of PR Newswire's Multicultural Newsline service which reaches the U.S. Hispanic, African American, North American Chinese and Native American media and social media sites.  To learn how PR Newswire can help marketers reach multicultural audiences, please visit: http://promotions.prnewswire.com/LP_Multicultural-Packages_2011_JH.html.

* Source: Selig Center for Economic Growth, Terry College of Business, the University of Georgia, May 2010.

About PR Newswire:

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire helps organizations reach and connect with multicultural audiences through its Hispanic PR Wire (www.hispanicprwire.com) and Hispanic Digital Network (www.hdnweb.com) divisions. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.

Contact:

Rachel Meranus, Vice President, Marketing and Communications, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com

SOURCE PR Newswire Association, LLC