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MapMyRUN Signs Ultramarathon Man Dean Karnazes as New Product Spokesperson
Feb 25, 2011 (12:02 PM EST)
AUSTIN, Texas, Feb. 25, 2011 /PRNewswire/ -- MapMyRUN, the premier provider of online and mobile mapping and training tools for runners, and Dean Karnazes, world renowned "Ultramarathon Man" and health and fitness advocate, announced today that Karnazes has signed a two year deal to serve as spokesperson for MapMyRUN's web and mobile products.
"We are thrilled to get Dean on board with MapMyRUN," said Robin Thurston, Chief Executive of MapMyFITNESS. "Not only is he synonymous with the sport of running, but like MapMyRUN he's a passionate advocate for health and fitness. And, Dean recognizes the great potential innovative web and mobile applications have to help individuals live healthier and more active lifestyles—which is our primary objective at MapMyRUN."
Karnazes' two year pact with MapMyRUN calls for him to promote MapMyRUN products at live events and across social media platforms like Facebook and Twitter. He will also work closely with MapMyRUN to further develop its web and mobile products to ensure that those products continue to prove invaluable to those seeking to better their health and fitness. As part of the product development process, Karnazes will make efforts to use the iMapMyRUN mobile app at various events over the term of the parties' agreement.
"MapMyRUN's web and mobile products are fantastic tools to help record your fitness activities and monitor key health metrics like caloric consumption, body mass index, and activity level," said Karnazes. "I'm very excited to further integrate MapMyRUN's web and mobile products into my daily fitness endeavors, spread the word about MapMyRUN and how its offerings can help people better their health and fitness, and work with MapMyRUN to further refine its products. And, since the products effortlessly interface with social media platforms, I'll be able to easily share my running and training data with other fitness enthusiasts and perhaps inspire them to work towards living healthier and more active lifestyles."
To follow Dean on MapMyRUN, visit http://www.mapmyrun.com/dean/.
MapMyRUN is the cycling specific website of the MapMyFITNESS suite of websites. Currently headquartered in Austin, Texas, MapMyFITNESS, Inc. was founded in 2007 and operates a suite of websites and associated mobile applications. The MapMyFITNESS network of sites and mobile applications offer fitness enthusiasts the ability to track and record their daily running, cycling, walking or hiking routes in an online database or map out tomorrow's path. Users also get access to a searchable database of routes across the globe, essential community-based fitness content, unique online training tools and fitness calculators, comprehensive global event listings, and a dynamic social network where they can easily share their activity with their social group and other community members. The Company's mobile apps use the built-in GPS technology of the iPhone, BlackBerry, and Android to enable users to record and chart their daily fitness activities and routes. For more information about MapMyFITNESS and its offerings, visit www.MapMyFITNESS.com/about/us/.
About Dean Karnazes:
An internationally recognized endurance athlete and New York Times bestselling author, Dean Karnazes (www.ultramarathonman.com) has pushed his body and mind to inconceivable limits. TIME magazine named him as one of the "Top 100 Most Influential People in the World," Men's Fitness hailed him as the fittest man on the planet and he was the winner of the 2008 ESPY Award for "Best Outdoor Athlete."