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Opinionology Launches Real Customers™ Online Panels
Feb 25, 2011 (02:02 PM EST)


OREM, Utah, Feb. 25, 2011 /PRNewswire/ -- Opinionology announced the launch of Real Customers™ - a new service to build and manage verified customer panels. The new panels are custom built to facilitate connecting companies and their customers for survey research activities.

Opinionology utilizes the same unique mix of panel management techniques that have made their panels so distinctive to engage, reward and communicate with the Real Customers™ verified customer panels. The new panels match Opinionology's panel of willing survey research respondents with a company's internal customer list. After initial verification, the match also pairs Opinionology's 6,000+ profiling questions with information in the firm's customer database, providing a detailed understanding of each customer.

"We are excited about the Real Customers™ program.  It provides our clients with a simple solution to conduct survey research with their customers, while reducing the hassle and expense of managing their customer panel out of their hands." said Jeff Welch, President at Opinionology.  "We have seen how effective the new customer panels have been in helping researchers leverage our panel management architecture and techniques to engage their customers."

The Real Customers™ panels join Opinionology's intelligently managed online panel inventory in Europe and North America. Learn more at www.opinionology.com

About Opinionology (formerly Western Wats)

The leader in online panel quality, Opinionology is one of the largest and most respected survey research data collection companies in the world. Specializing in Online Panels, Mobile Research and Live Telephone Interviewing, Opinionology is the single source destination for the data collection needs of research organizations worldwide.

Opinionology's unique combination of intelligent process, research expertise, operational excellence and innovative technology has delivered unparalleled value to thoughtful organizations for over 20 years. Opinionology maintains intelligently managed online research panels in North America and Europe and a network of modern telephone interviewing centers. The firm also specializes in online, mobile, and telephone survey administration, and provides advanced survey reporting and analytics.

Opinionology operates globally from the US, UK, Canada and the Philippines, employing thousands of team members worldwide. For more information, please visit opinionology.com.

SOURCE Opinionology