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Distributed Marketing Offers Crucial Campaign Planning, Compliance and Tracking Components for Insurance and Financial Providers
Feb 22, 2011 (02:02 PM EST)
Distribion® showcases the proven Distribion Distributed Marketing Platform™ for the first time at the LIMRA Distribution Conference
DALLAS, Feb. 22, 2011 /PRNewswire/ -- Dallas-based Distribion, a principal provider of web-based, distributed marketing products, will exhibit its best-selling insurance and financial services automated marketing platform for the first time during LIMRA Distribution Conference in Orlando Feb. 23-25.
The Distribion Distributed Marketing Platform™ is the "secret weapon" that industry leaders are embracing in order to streamline complex multi-channel insurance marketing strategies and enable local agents and affiliates to communicate safely and securely with customers. The company will be showing financial and insurance marketing executives how to harness technology to manage customer relationships through a leveraged, centralized marketing structure.
"An automated marketing system is essential in this industry," said Edgar Rodriguez, Executive Vice President of Sales and Marketing at Distribion. "It streamlines processes, ensures brand and regulatory compliance and delivers on-demand, customizable sales tools throughout the organization."
While the Distribion Distributed Marketing Platform is being used by leaders in many industries, it is critical in the insurance and financial services industry where customer buying patterns are changing almost as rapidly as compliance rules. With approved corporate assets and collateral, branding across all levels stays consistent. In addition, tracking and analytics are automated, so there's never a question about tangible ROI.
"The financial industry is extraordinarily dynamic. Agents need to stay in tune and in touch with their clients and be able to reach them directly. Financial and insurance marketing opportunities crop up all the time, and it's vital to give them automated marketing tools they can personalize and use instantly. At the same time, corporate marketing needs to enforce brand and regulatory compliance, and be able to track message and campaign effectiveness in near real time. That's where we come in. We've seen clients improve marketing efficiency up to 40% with our distributed marketing platform."
Distribion (www.distribion.com) is a leading provider of web-based software that provides businesses with a streamlined, centralized management of marketing communications and campaign development that adhere to brand and compliance standards. Distribion's online system is permission based; empowering local offices with the ability to customize campaigns and collateral within corporate standards. Campaigns are easily produced, deployed and tracked across marketing channels, eliminating the need for disconnected, single-function solutions. The Distribion Distributed Marketing Platform is deployed in over 100 companies globally representing over 100,000 users.