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comScore Releases January 2011 U.S. Search Engine Rankings
Feb 11, 2011 (03:02 PM EST)


RESTON, Va., Feb. 11, 2011 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 65.6 percent of searches conducted.

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U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in January with 65.6 percent market share, followed by Yahoo! Sites with 16.1 percent and Microsoft sites with 13.1 percent (up 1.1 percentage points). Ask Network accounted for 3.4 percent of explicit core searches, followed by AOL LLC Network with 1.7 percent.


comScore Explicit Core Search Share Report*

January 2011 vs. December 2010

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity

Explicit Core Search Share (%)

Dec-10

Jan-11

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

66.6%

65.6%

-1.0

Yahoo! Sites

16.0%

16.1%

0.1

Microsoft Sites

12.0%

13.1%

1.1

Ask Network

3.5%

3.4%

-0.1

AOL LLC Network

1.9%

1.7%

-0.2


* "Explicit Core Search" excludes contextually driven searches that do not 

reflect specific user intent to interact with the search results.



Nearly 17 billion explicit core searches were conducted in January. Google Sites ranked first with 11.1 billion searches. Yahoo! Sites came in second with 2.7 billion, followed by Microsoft Sites with nearly 2.2 billion (up 13 percent), Ask Network with 576 million and AOL LLC Network with 296 million.


comScore Explicit Core Search Query Report

January 2011 vs. December 2010

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity

Explicit Core Search Queries (MM)

Dec-10

Jan-11

Percent Change

Total Explicit Core Search

16,443

16,950

3%

Google Sites

10,957

11,121

1%

Yahoo! Sites

2,631

2,729

4%

Microsoft Sites

1,967

2,229

13%

Ask Network

575

576

0%

AOL LLC Network

312

296

-5%




U.S. Total Core Search

Google Sites accounted for 64.6 percent of total core search queries conducted, followed by Yahoo! Sites with 17.9 percent and Microsoft Sites with 12.8 percent (up 0.8 percentage points). Ask Network comprised 3.1 percent of total search queries, followed by AOL LLC Network with 1.6 percent.


comScore Total Core Search Share Report*

January 2011 vs. December 2010

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity

Total Core Search Share (%)

Dec-10

Jan-11

Point Change

Total Core Search

100.0%

100.0%

N/A

Google Sites

64.3%

64.6%

0.3

Yahoo! Sites

18.8%

17.9%

-0.9

Microsoft Sites

12.0%

12.8%

0.8

Ask Network

3.2%

3.1%

-0.1

AOL LLC Network

1.7%

1.6%

-0.1


* "Total Core Search" is based on the five major search engines, including 

partner searches, cross-channel searches and contextual searches.

Searches for mapping, local directory, and user-generated video sites that 

are not on the core domain of the five search engines are not included in

these numbers.



Americans conducted 18.6 billion total core search queries in January. Google Sites ranked first with 12 billion searches, followed by Yahoo! Sites with 3.3 billion and Microsoft Sites with 2.4 billion.


comScore Total Core Search Query Report

January 2011 vs. December 2010

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity

Total Core Search Queries (MM)

Dec-10

Jan-11

Percent Change

Total Core Search

18,220

18,555

2%

Google Sites

11,716

11,987

2%

Yahoo! Sites

3,434

3,313

-4%

Microsoft Sites

2,183

2,383

9%

Ask Network

575

576

0%

AOL LLC Network

312

296

-5%




"Powered By" Reporting

In order to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of algorithmic explicit searches that are powered by Google and Bing, and branded as such to the consumer. Google's "powered by" share is composed of searches conducted at Google entities, as well as branded searches at AOL and Ask. Bing's "powered by" share is composed of searches conducted at Microsoft entities as well as branded Yahoo! entities.

In January, 68.2 percent of searches carried organic search results from Google, while 25.6 percent of searches were powered by Bing organic results. 

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.