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Feb 03, 2011 (05:02 PM EST)

With the New Year barely underway, has just launched a completely redesigned website. In addition to a more sleek and polished look, the site features enhanced navigation options and has been launched in conjunction with a site wide sale.

ORANGE, Calif., Feb. 3, 2011 /PRNewswire/ -- In an ongoing effort to provide consumers with the best possible shopping experience, is proud to announce the launch of a completely redesigned website.  Launched in conjunction with the start of the new year, has received a complete makeover. is an online leader in unlocked cell phones and no contract cell phones, and the new site features a cleaner interface with enhanced navigation tools to allow customers to more easily find what they are looking for.  In addition to offering phones, offers a complete line of cell phone accessories for every model phone they sell.  The online retailer will also be creating more added value content for their customers including a buying guide and an enhanced FAQ section.  

To celebrate the redesign, has announced a site wide 10% off sale applicable on all cell phones and accessories.  Customers simply need to type in the coupon code PSNEW10.

"The entire philosophy behind is to shift power back towards the consumer and away from the giant carriers by offering them more choices," said Tony Lee, co-founder of  "By selling unlocked phones, we offer customers the choice to purchase the latest phones without being tied down to a long term contract with a carrier.  This redesign provides our customers with a better shopping experience, to find the exact phone they are looking for without any hidden costs you'll find at a major retailer."

This is just the first of many changes planned for in 2011, as they plan to evolve into a full service wireless resource for customers looking for a one stop online shop for all of their cellular needs.

About -

In business since 2002, was designed with the core belief that consumers shouldn't be limited in their cell phone decisions based on what the major cellular services choose to provide.  Over the years has become the leader in unlocked cell phones and no contract cell phones. has a massive selection of phones, including some of the newest Samsung phones, Motorola phones, iPhones and HTC phones.  The phones are priced at a non-subsidized rate in order to help customers avoid the hidden fees that often come with a long term contract.


Greg Daurio