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AOL Selects Everyday Health to Become Exclusive Health Destination
Jan 13, 2011 (04:01 PM EST)
New Partnership to Drive AOL Users to Everyday Health
NEW YORK, Jan. 13, 2011 /PRNewswire/ -- Everyday Health, Inc., a leading provider of health solutions, today announced that AOL Inc. (NYSE: AOL) will make Everyday Health the exclusive health destination for AOL Network, replacing AOL Health. Beginning April 1, 2011, AOL's nearly 14 million daily users* [*December 2010 comScore Media Metrix] seeking health content will be directed to Everyday Health's award-winning health content.
This partnership solidifies Everyday Health's leadership in online health. In Q4 2010, Everyday Health led the health category, according to comScore, with 26.8 million monthly unique visitors. This deal will provide AOL users with easy access to the advice, tools, guidance, and support, which has made Everyday Health so popular with health-information seekers. The deal underscores Everyday Health's importance to health marketers--the company will retain responsibility for all advertising sales, regardless of where users come from, and offer a significant increase in qualified users and valuable advertising inventory on Everyday Health.
"We are excited to service AOL's qualified health users with the information they need to live better every day," said Everyday Health CEO, Ben Wolin. "This deal is part of an aggressive growth strategy for Everyday Health to make the greatest impact on the widest audience. Just last month we announced our expansion into the healthcare professional market with the acquisition of MedPage Today. We are committed to providing consumers, professionals and advertisers with the best health solutions."
As the exclusive health destination for AOL's health condition, disease and drug content, Everyday Health will be promoted through AOL's homepage with prominent placement throughout AOL. AOL's active health seekers will be led to EverydayHealth.com and its comprehensive portfolio of health and wellness sites that span the health spectrum – from in-depth medical content for condition prevention and management to healthy lifestyle offerings.
About Everyday Health, Inc.
The Everyday Health portfolio includes well-recognized and trusted health brands, including www.EverydayHealth.com; www.Carepages.com; PDRHealth.com; www.WhatToExpect.com, from the world-renowned pregnancy and parenting brand, What to Expect; and www.JillianMichaels.com, from Jillian Michaels, star of the hit NBC television show, "The Biggest Loser." The portfolio now includes www.medpagetoday.com, a news organization serving healthcare professionals. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos and investors include Foundation Capital, NeoCarta Ventures, Revolution, Rho Ventures, Scale Venture Partners, Technology Crossover Ventures and Village Ventures.
SOURCE Everyday Health, Inc.