Unedited news and product information from vendors.
League of Two Web Series Delves Deep Into the Creative Process of Duos
Jan 13, 2011 (06:01 PM EST)
42BELOW Vodka joins VICE on Seven Episode Series Featuring Chromeo, Bompas & Parr, Duckie Brown, Roman & Williams and more
CORAL GABLES, Fla., Jan. 13, 2011 /PRNewswire/ -- Today VICE and 42BELOW vodka announce the debut of League of Two, a new Web series exploring the nature of creative partnerships. Seven webisodes profile several of the most innovative dynamic duos working in the fields of music, film, food, fashion and design. Each piece presents the history, significance and working process of each pair while capturing the agonies and ecstasies of working in collaboration. The seven webisodes can be viewed at http://vbs.tv/leagueoftwo.
"A brand that celebrates independent spirit, creativity and being a bit different from the rest, 42BELOW vodka saw an opportunity to showcase thriving creative duos with the League of Two, so we jumped at it," said Joe Metevier, brand director, 42BELOW vodka.
Some of today's most creative and gifted duos may fly below the radar to many people, but are well regarded in their industries. Foodies, audiophiles, and film buffs may enjoy the end result of a particular collaboration, but do they know what goes into making it that spectacular? It's an intricate process with many highs and lows, and conceivably some hair loss, but ultimately the final product is worth their efforts.
"We started to notice that a lot of the most interesting, innovative and strangest subjects worked in pairs, so we decided to create the League of Two series and put a microscope on the collaborative process of duos," said Thobey Campion, producer, VBS.TV. "Instead of common profile pieces, we found duos from all walks of life and joined their on-going work process. From legendary designers, Duckie Brown and Roman & Williams, to experimental food pioneers, Bompas & Parr, the resulting episodes all provide a true explanation of the term mutually beneficial."
League of Two featured artists and webisode launch dates, include:
As evidenced by its name, 42BELOW has a penchant for numbers. This highly awarded vodka is created 42 degrees below the equator in one of the most remote places in the world – New Zealand. One of the last countries to be inhabited by man, New Zealand is home to some of the purist water and air the world, another combination that works well together. 42BELOW respects the natural elements of its native land and the imaginative and artistic qualities of their consumers and the duos captured in the League of Two series.
42BELOW has its own duo worthy of inclusion in the League of Two, Vodka Professors Paul Franich and Raj Nagra. Franich has been with 42BELOW vodka since its inception – helping launch the brand in New Zealand with founder Geoff Ross and has since carried the brand to the U.S. as the New York City Brand Ambassador.
Nagra an expert mixologist and bartender has been at it for more than 15 years. Impressing cocktail seekers with precision bottle flair and well crafted beverages, he joins forces with Franich during the United States Bartender's Guild's 42BELOW Cocktail World Cup to share their art and passion with the world. This truly unique event brings the world's best and most passionate bartenders to the world's greatest country, New Zealand, for a week of extreme activities and innovative cocktail making.
In honor of the League of Two and its subjects, Paul and Raj paired up to create a dynamic dozy of a drink known as "The Duo."
VICE was launched in 1994 as a small print zine in Montreal and has since grown into a global media juggernaut, featuring Vice Magazine, VBS.TV, VIRTUE Worldwide, VICE Music, VICE Films, VICE Books and more. Vice Magazine has a circulation of over 1.2 million and is distributed in 30 countries and in 13 languages. VBS.TV, launched in 2007 as VICE's online television network, has become an industry leader in broadcasting original content and news online.
The channel now boasts over 40 established shows covering everything from current events to sports to investigative reporting to music. For more information, visit http://viceland.com.
42BELOW vodka was launched in 1998 in the premium vodka segment and has shown strong volume growth since its inception. The brand known for its innovative, bold and entrepreneurial style has earned a strong reputation for authentic New Zealand quality and exceptional taste, reflected in winning numerous prestigious international awards. 42BELOW vodka, acquired by Bacardi Limited in 2006, is currently distributed in more than 25 countries.
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, please visit www.BacardiUSA.com.
NEW ZEALANDERS AGREE: DRINK RESPONSIBLY.
©2010 42BELOW AND THE 42 BOTTLE DESIGN ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. 42BELOW IMPORTING COMPANY, CORAL GABLES, FL. VODKA – 40% ALC. BY VOL. -- 100% NEUTRAL SPIRITS DISTILLED FROM GRAIN. FLAVORED VODKAS - EACH 40% ALC. BY VOL.