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Cloud Adoption Triggering Fundamental Changes in Mid-Market and SMB
Jan 11, 2011 (04:01 PM EST)
With Adoption Accelerating Rapidly, New Research Shows that Marketing & Sales are Leading Business Applications while Security is becoming a Cloud Asset
BETHESDA, Md., Jan. 11, 2011 /PRNewswire/ -- Released today were the preliminary findings of a December survey of 1,000 North American mid-market and small businesses and their adoption of cloud-based information technologies. The research was performed by MarketBridge, a leading provider of technology-enabled Marketing & Sales Managed Services and Solutions.
Among the initial findings are:
"Adoption of cloud-based information technology by mid-market and SMB companies – particularly in customer facing business processes such as Marketing, Sales, and Customer Intelligence – is being accepted more rapidly than many industry analysts originally predicted," according to Tim Furey, founder of MarketBridge. "While the practicality and challenges of cloud migration may slow down C-level executives' aggressive expectations, there is no doubt that the shift will happen rapidly over the next 2-3 years." Adds Furey, "The CEO and other senior executives outside of IT are more involved in these decisions than ever, and their level of cloud technology understanding is surprisingly high."
In parallel with its "Customer Cloud Adoption" research, MarketBridge is also completing research on "Channel Cloud Adoption" to understand how traditional resellers of on-premise software and hardware are adapting to the rapid migration to off-premise and shared IT infrastructure.
The complete "Customer Cloud Adoption" findings will be available later this month. For more information, or to schedule an interview with Tim Furey, please contact Andy Swick, Director of Marketing at (240) 752-1882.
MarketBridge (www.market-bridge.com) is a leading global provider of technology-enabled sales and marketing solutions and services for Fortune 1000 and emerging growth companies. The firm offers a deep set of services in four areas: Market & Customer Insight, Marketing & Demand Generation, Sales Channel Management, and Decision Support Systems. Over the past 10 years, we have completed over 1,000 separate engagements for 18 of the world's top 50 brands and many emerging companies. We work closely with CEOs and their senior Marketing and Sales leaders to solve their toughest business challenges and create scalable, sustainable competitive advantage.