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Automotive Social Media Marketing Advice for Car Dealerships From Nexteppe
Jan 07, 2011 (01:01 PM EST)
Automotive Social Media Marketing provides dealerships access to a brand new audience, but Nexteppe warns social networking can also bring a world of hurt if not monitored and implemented correctly.
LONG ISLAND, N.Y., Jan. 7, 2011 /PRNewswire/ -- Automotive Social Media Marketing Director of Nexteppe Tim Bonventre advises dealerships to implement a social media policy as it relates to their employees. With more than 500 million Facebook users and a growing number of people using online peer recommendations for buying decisions, it's no longer an option to avoid social media marketing, but it has to be done correctly.
The wildly popular and new word-of-mouth marketing opportunities available to dealerships through social media have exciting possibilities, which can be highly rewarding but are not without risk. Even the most well-intentioned staff member can cause an adverse effect on a dealership's reputation or in some cases unnecessary litigation.
Social media is not just a place to post advertisements, inventory and current specials but must include creative and useful content relevant to the people in the dealership's social community.
For this reason Mr. Bonventre advises dealers to take the following immediate steps to implement an effective automotive social media marketing campaign and prevent negative repercussions from current social network activity:
Step 1: Institute a Social Networking Policy for Employees
Step 2: Establishing Who Will Control Social Media for the Dealership
Dealerships should know they have options other than tackling social media marketing in-house. Nexteppe and others offer services tailored for car dealerships that keep their social reputation intact, adhere to privacy and proprietary policies, build a community of fans dedicated to the success of their dealership and promote the positive brand of their company, its products and its employees. Though there is some level of cost, the greater cost is doing nothing or doing it wrong.
For more information about promoting your dealership through social media and to download Nexteppe's Sample Social Media Policy, visit http://www.nexteppe.com or call 877-572-8892.