Press Releases

Unedited news and product information from vendors.

comScore Media Metrix Ranks Top 50 U.S. Web Properties for November 2010
Dec 21, 2010 (03:12 PM EST)


Holiday Shopping Ignites Growth at Retail Sites

Americans Scour Coupon and Incentive Sites for Savings

RESTON, Va., Dec. 21, 2010 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service. November marked the official start of the holiday shopping season, sending Americans swarming retail and coupon sites to take advantage of early deals and promotions. Retailers offered attractive discounts and free shipping to draw early shoppers to their sites for purchase. Among the top gaining retail subcategories were Jewelry/Luxury Goods/Accessories, Toys and Consumer Electronics, each growing at least 25 percent versus October.  

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

"As the holiday shopping season kicked-off in November, Americans were quick to take advantage of retailers' early promotions and savings in crossing a few items off their shopping list," said Jeff Hackett, executive vice president of comScore Media Metrix. "Cyber Monday – the Monday after Thanksgiving – came in as the heaviest online spending day on record in the U.S. which contributed a strong portion of traffic growth at retail and coupon sites."

Coupon Sites Spread Holiday Savings

Coupon Sites ranked as the top gaining category for November, providing promo codes and other discounts to consumers at the start of the holiday season. A record 44 million Americans visited a coupon site during month, up 40 percent since October. Groupon ranked as the #1 Coupon site with 10.0 million unique visitors (up 54 percent), followed by CouponCabin.com with 8.8 million visitors, representing a 400-percent increase. Coupons, Inc. came in third with 6.4 million, while BlackFriday.info saw 5.4 million visitors, a nearly 1,000-percent increase versus October. RetailMeNot.com rounded out the top five with 5.0 million visitors, up 20 percent.

Retail Mania Sweeps Web

Americans got a head start on holiday shopping in November, sending an all-time high of 179.5 million unique visitors to retail sites during the month. Amazon Sites took the top stop in the category with 83.9 million unique visitors in November (up 4 percent), followed by Wal-Mart with 51.8 million visitors (up 44 percent), Apple.com Worldwide Sites with 40.3 million and Target Corporation with 39.8 million (up 44 percent). Best Buy Sites ranked #5 in the category overall with 28.8 million visitors, an increase of 75 percent to rank as the top gaining property for November.

Jewelry/Luxury Goods/Accessories sites represented the top growing retail subcategory for November. More than 22 million Americans visited the category during the month, a 36-percent increase. BradfordExchange.com ranked first in the category with 2.5 million unique visitors (up 82 percent), followed by Coach.com with 1.8 million visitors (up 47 percent). Swarovski.com soared to 1.8 million visitors, up from just 142,000 in October, while Zale Corporation drew 1.8 million, a 54-percent increase.

Toys and Gadgets for All Ages

Toy sites also saw significant growth during the month, increasing 35 percent to 27.0 million visitors. Toysrus Sites took the top spot with 14.8 million visitors (up 71 percent), followed by The LEGO Group with 3.4 million (up 33 percent) and Disney Shopping with 2.2 million (up 19 percent). AmericanGirl.com ranked fourth with 2.0 million (up 64 percent) followed closely by Fisher Price with 2.0 million (up 30 percent).

The Consumer Electronics subcategory drew 53.3 million visitors in November, up 30 percent versus the prior month. BestBuy.com led the category with 27.4 million visitors during the month, up 84 percent versus October. Buy.com ranked second with 4.6 million visitors (up 9 percent), followed by RadioShack Corporation with 4.6 million visitors (up 68 percent), eBay Electronics U.S. with 4.3 million (up 21 percent), Samsung Group with 3.5 million (up 74 percent) and Sony Electronics with 3.4 million (up 83 percent).

Top 50 Properties

Yahoo! Sites ranked as the #1 property in November with 181.0 million visitors, followed by Google Sites with 178.7 million and Microsoft Sites with 175.7 million. Properties experiencing large movement included Target Corporation, jumping 13 positions to #27 with 39.8 million visitors, and Wal-Mart, up 10 positions to the #20 spot with 51.8 million visitors. BestBuy.com Sites ranked as the #1 gaining property for the month, capturing a spot on the top 50 ranking at #41 with 28.8 million visitors.

Top 50 Ad Focus Ranking

Google Ad Network led the November Ad Focus ranking with a reach of 93.2 percent of Americans online, followed by Yahoo! Network Plus with an 86.1-percent reach, Yahoo! Sites with 85.3 percent and AOL Advertising with 85.0 percent. Vibrant Media climbed 6 positions to capture the #14 spot with a 68.0-percent reach, while Walmart.com appeared on the top 50 ranking at #49 with 22.9 percent.

A Note about comScore's Ad Focus Ranking: Since the release of October 2010 data, the Ad Focus Ranking now excludes custom entities reportable by comScore.

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

November 2010 vs. October 2010
Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix


Total Unique Visitors (000)

Oct-10

Nov-10

% Change

Rank by Unique Visitors

Total Internet : Total Audience

212,788

212,296

0

N/A

Best Buy Sites

16,481

28,805

75

41

ShopLocal.com

3,647

6,256

72

236

Toysrus Sites

8,651

14,822

71

107

FrostWire

8,746

14,846

70

106

BearShare.com

4,610

7,716

67

203

Kohls Corporation

8,672

13,860

60

119

Groupon

6,452

9,954

54

159

AVG Technologies

11,811

17,587

49

87

Target Corporation

27,569

39,777

44

27

Wal-Mart

35,963

51,817

44

20

*Ranking based on the top 250 properties in November 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement.





Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

November 2010 vs. October 2010

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix



Total Unique Visitors (000)

Oct-10

Nov-10

% Change

Total Internet : Total Audience

212,788

212,296

0

Services – Coupons

31,962

44,687

40

Retail – Jewelry/Luxury Goods/Accessories

16,268

22,181

36

Retail – Toys

19,962

27,040

35

Retail – Consumer Electronics

41,086

53,261

30

Retail – Department Stores

68,856

85,946

25

Retail – Consumer Goods

23,414

27,513

18

Community – Pets

23,416

27,462

17

Retail – Mall

15,684

18,223

16

Retail – Fragrances/Cosmetics

13,419

15,505

16

Retail – Sports/Outdoor

28,838

32,731

13




Table 3

comScore Top 50 Properties (U.S.)
November 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)


Rank

Property

Unique Visitors

(000)


Total Internet : Total Audience

212,296





1

Yahoo! Sites

180,987


26

Gannett Sites

39,851

2

Google Sites

178,726


27

Target Corporation

39,777

3

Microsoft Sites

175,731


28

YellowBook Network

39,635

4

FACEBOOK.COM

151,722


29

Federated Media Publishing

38,708

5

AOL, Inc.

114,484


30

Weather Channel, The

37,891

6

Ask Network

92,369


31

Break Media Network

37,314

7

Glam Media

89,864


32

Adobe Sites

34,982

8

CBS Interactive

88,017


33

iVillage.com: The Womens Network

33,045

9

Turner Digital

86,452


34

Alloy Digital Network

31,695

10

Amazon Sites

83,875


35

Scripps Networks Interactive Inc.

30,371

11

Viacom Digital

81,710


36

AT&T Interactive Network

30,111

12

Wikimedia Foundation Sites

77,773


37

Disney Online

29,928

13

New York Times Digital

72,280


38

Superpages.com Network

29,891

14

Apple Inc.

69,896


39

Tribune Interactive

29,628

15

Fox Interactive Media

69,184


40

WordPress

29,250

16

eBay

68,441


41

Best Buy Sites

28,805

17

Demand Media

64,831


42

LINKEDIN.COM

28,470

18

Answers.com Sites

57,926


43

WeatherBug Property

28,304

19

VEVO

57,760


44

Conde Nast Digital

27,806

20

Wal-Mart

51,817


45

Sears Sites

27,773

21

craigslist, inc.

49,720


46

Six Apart Sites

26,997

22

Comcast Corporation

49,019


47

Everyday Health

26,575

23

NetShelter Technology Media

45,819


48

CafeMom Network

26,540

24

ESPN

43,129


49

Verizon Communications Corporation

26,489

25

Technorati Media

42,714


50

NFL Internet Group

26,238




Table 4

comScore Ad Focus Ranking (U.S.)
November 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

% Reach


Rank

Property

Unique Visitors (000)

% Reach


Total Internet : Total Audience

212,296

100.0






1

Google Ad Network**

197,882

93.2


26

Adify**

113,336

53.4

2

Yahoo! Network Plus**

182,757

86.1


27

Undertone Networks**

109,570

51.6

3

Yahoo! Sites

180,987

85.3


28

ContextWeb**

108,637

51.2

4

AOL Advertising**

180,428

85.0


29

CPX Interactive**

108,526

51.1

5

Google

170,464

80.3


30

AdBlade Network**

96,391

45.4

6

Turn Media Platform**

168,396

79.3


31

Ask Network

92,369

43.5

7

ValueClick Networks**

167,554

78.9


32

Kontera**

90,293

42.5

8

24/7 Real Media**

165,706

78.1


33

Glam Media

89,864

42.3

9

Collective Display**

158,718

74.8


34

Bing

86,154

40.6

10

AdBrite**

157,129

74.0


35

ShareThis

81,116

38.2

11

Facebook.com

151,722

71.5


36

Windows Live

76,428

36.0

12

Microsoft Media Network US**

149,840

70.6


37

Lotame Solutions**

74,500

35.1

13

Specific Media**

149,816

70.6


38

VideoEgg**

73,451

34.6

14

Vibrant Media**

144,415

68.0


39

Meebo

70,792

33.3

15

AudienceScience**

142,259

67.0


40

Dedicated Media**

70,754

33.3

16

Tribal Fusion**

141,937

66.9


41

RMM (formerly Red McCombs Media)**

70,561

33.2

17

Traffic Marketplace**

141,313

66.6


42

Amazon.com

70,188

33.1

18

FOX Audience Network**

140,745

66.3


43

Monster Career Ad Network (CAN)**

69,076

32.5

19

interclick**

139,427

65.7


44

Technorati Media**

67,195

31.7

20

Adconion Media Group**

133,844

63.0


45

MediaWhiz**

67,126

31.6

21

Burst Media**

132,277

62.3


46

Demand Media

64,831

30.5

22

Casale Media - MediaNet**

131,040

61.7


47

MTV Networks Music

57,789

27.2

23

MSN

130,024

61.2


48

Ybrant - Oridian - ADdynamix Network**

55,861

26.3

24

YouTube.com*

116,867

55.0


49

Walmart.com

48,579

22.9

25

AOL, Inc.

114,484

53.9


50

NetShelter Technology Media

45,819

21.6

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in November. For instance, Yahoo! Sites was seen by 85.3 percent of the 212 million Internet users in November.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.  





About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.