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YAWMA Launches New Service, Groupees, Viral-Fueled Flash Sales on Entertainment Products
Dec 16, 2010 (05:12 PM EST)
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PORTLAND, Ore., Dec. 16, 2010 /PRNewswire/ -- YAWMA, an online community and marketplace for indie music and games, today announced a new service, Groupees, that will offer flash sales (12-, 24- and 48-hour) on premier entertainment products. Groupees can be found at http://groupees.yawma.net.
"We view Groupees as a logical extension of our online store and Facebook App," said YAWMA's Founder, Thomas Brooke. "We're all about creating viral awareness of high-quality new music and games. Building on top of that basic platform the capability of offering great deals on highly desirable entertainment products, such as brand new releases from top artists, just released games from award-winning developers, and applying the concept of a flash sale, puts YAWMA right where we want to be as a technology and thought leader in introducing new social media-focused business and distribution models for the entertainment industry."
As Brooke described, the Groupees service would be reserved for "objects of desire" in entertainment that could be offered using variable promotional programs including Pay What You Want payments, charitable giving, cross-promotional bundles and custom virtual giveaways.
"By leveraging the YAWMA platform and its deep integration with Facebook and Twitter," Brooke explained, "and using a highly configurable SaaS-based model, we feel that we can offer the entertainment industry the same kind of viral promotional engine that GroupOn has created for basic local retailers."
The first Groupees will be a YAWMA-produced one, the Giving Game + Music Bundle, a unique 7-day promotion where top indie music and games are bundled together with 25% of net proceeds going to 3 different charities.
"For our promotion, we've assembled a really stellar lineup of top indie talent for both music and games," explained Lindsay Shutt, YAWMA's Marketing Director. "We have Girl Talk, Twin Sister and Black Moth Super Rainbow on the music side, and Beat Hazard, Max and the Magic Marker and Multiwinia on the game side. And we're not saying anything official, but there just may be a special surprise for Day 7 as well."
YAWMA's Giving Game + Music Bundle promotion kicks off starting Friday, December 17 and runs through December 23, 2010. Child's Play, VH1 Save the Music and St. Jude's Children Hospital are the benefitting charities.
YAWMA is an online marketplace that allows you to discover and share indie music and games through Facebook while earning cash rewards for your participation in our community. It's a small company, with a revolutionary idea: that you should benefit from the value you create online. Find us at http://yawma.net, on Facebook at http://facebook.com/YAWMA, and Twitter@YAWMAmusic.