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Mobile Bytes Launches 'Never Miss A Moment' Arena App
Dec 10, 2010 (08:12 AM EST)


Powered by YWaiter, Service Delivers 'VIP' Food and Beverage Service to Guests at Arenas and Theatres

PHOENIX, Dec. 10, 2010 /PRNewswire/ -- You've got great seats and you're watching your favorite sporting event or concert. What could be better? How about food and drinks delivered right to your seats like a VIP, so you don't miss any of the action! Yeah, now there's an App for that!

Mobile Bytes, LLC., a Phoenix, Arizona based provider of mobile Smartphone Food & Beverage apps today announced the successful launch of its first white-label "Never Miss A Moment" app for iPhone and Android Smartphones in partnership with iconic Phoenix venue, Celebrity Theatre. Dubbed the "Celebrity Theatre Personal Bartender", this groundbreaking Smartphone app allows guests to order and pay for food and beverages while seated in the arena. Their orders are prepared by venue staff and delivered directly to the patron's seat.

"Arena apps are a natural extension of our proven YWaiter technology platform", noted Dan Calderone, CEO of Mobile Bytes, LLC.  "and Celebrity Theatre is the perfect partner for proving the concept. We believe people would rather not wait in a line for concessions if given a great alternative, and our YWaiter technology delivers that alternative."

The "Celebrity Theatre Personal Bartender" app was officially launched to coincide with performances by the renowned comedian, Dane Cook. Pre-show marketing efforts were utilized to ensure patrons with iPhone and Android Smartphones were aware of the app. Patrons downloaded the free app from either the Apple iTunes App Store or the Android Market.

"We are very excited about the tremendous benefit our new app can provide our patrons, while increasing our overall food & beverage revenue," commented Alycia Klein, General Manager for Celebrity Theatre. "The app is so easy; and our guests were excited to use it immediately. In fact, 8% of our total F&B sales were processed through the app on launch night contributing to a 44% overall increase in per person sales compared to a recent similar show. This app is truly a win-win for Celebrity Theatre and our patrons."

Not only can sporting event and concert venues offer delivered concessions to patrons using Mobile Bytes white-label arena apps, they can also utilize the platform for communicating marketing messages and promotions. Setup and order management is easy using the Mobile Bytes Management Dashboard at www.mobilebytes.com. Credit card transactions are safe and secure using Mobile Bytes PCI-DSS compliant processes or PayPal. 

Venues can acquire their own white-label app at no cost and can elect to pass a small per-order surcharge to their customers if desired.

For information on becoming a part of the "Never Miss A Moment" White-Label Arena App program, visit www.mobilebytes.com or call (602) 492-4837 [602-4WAITER].

SOURCE Mobile Bytes, LLC.