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Weber Shandwick Chief Reputation Strategist, Leslie Gaines-Ross, Contributing Author in December's Harvard Business Review
Dec 09, 2010 (03:12 PM EST)


- "Reputation Warfare" Article Tackles How Companies Can Fight Back Against Online Reputational Attacks -

NEW YORK, Dec. 9, 2010 /PRNewswire/ -- Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick, one of the world's leading global public relations firms, is a contributing author in the December issue of Harvard Business Review, which focuses on social media and branding. In her article, "Reputation Warfare," she discusses how companies today increasingly find themselves under attack from online detractors, facing challenges and opportunities when countering these threats.

The article, viewed here, outlines six defensive strategies for companies whose good names come under assault.

Weber Shandwick CEO Harris Diamond said, "Leslie's depth of knowledge and experience in corporate and CEO reputation are unmatched in the industry. Her Harvard Business Review article offers compelling analysis, advice and best practices for companies to use when encountering reputational attacks for organizations both large and small."

Gaines-Ross leads Weber Shandwick's global reputation consulting services and thought leadership development. She is the architect of groundbreaking, award-winning research into CEO and corporate reputation, leadership transitions, corporate rankings, online reputation and socializing your CEO, executive visibility, and reputation sustainability and recovery. Gaines-Ross is the author of Corporate Reputation 12 Steps to Safeguarding and Recovering Reputation and CEO Capital. Her blog can be found at www.reputationXchange.com and can be followed on Twitter at @ReputationRx.

For a complimentary download of the article, please click here.

About Weber Shandwick

Weber Shandwick is a leading global public relations agency with offices in 74 countries around the world. The firm's success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an 'Agency of the Decade' by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, a Digital Firm of the Year by PR News, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous 'best place to work' awards around the world. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

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Weber Shandwick

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SOURCE Weber Shandwick